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WirelessDevNet.com Press Release
Cingular Wireless and ESPN Choose Air2Web to Power Wireless College Football Trivia Contest
Atlanta, Georgia. ESPN and Cingular Wireless have chosen
Air2Web to power the Cingular Text Challenge, which is a wireless college
football trivia contest sponsored by Cingular Wireless and ESPN. Each week
one lucky fan is winning a trip for two to the Bowl Championship Series game
of their choice, plus all participants have a chance to win hundreds of
instant prizes. A total of 13 BCS trips for two are being awarded.
To play, participants simply use their Cingular Wireless phone and send any
text message (ex: Play) to GAME (4263) to receive the weekly TEXT CHALLENGE
polling question with four college teams to choose from. Participants choose
their team and text their reply. Every text message reply qualifies the
participant to win one of thousands of instant prizes, in addition to a trip
for two to a BCS game. For more details visit,
http://www.cingularpromos.com/textchallenge/ . The contest began September
11 and runs through December 7, 2003.
Air2Web has powered over 250 wireless interactive events and processed
millions of two-way SMS messages. Cingular Wireless licensed Air2Web's
2Notify solution in February 2003 to manage text-messaging applications to
its 22 Million subscribers for TV polling, surveys, contests, entertainment,
and opt-in promotional offers. Some of the Cingular interactive campaigns
include the MTV Wireless Video Music Awards (VMA) Trivia Contest, Charlie's
Angels': Full Throttle Wireless Sweepstakes, the NCAA Men's Basketball
Alerts service and TV polling Survey, and the NASCAR Polling Service.
About Air2Web
Air2Web's wireless technology mobilizes email, instant messaging systems,
corporate applications and multimedia content to employees and consumers.
Air2Web solutions generate new revenue streams through mobile marketing and
cost-saving productivity gains for both carriers and enterprises. To date,
Air2Web powers over 70 wireless applications in 30 countries and 27
languages for blue-chip companies such as UPS, ABN AMRO, CBS SportsLine,
Hoover's, eBay, and the Weather Channel.
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