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WirelessDevNet.com Press Release
Airborne Entertainment Mobilizes Deepak Chopra and Food Network Applications for BREW Platform
LAS VEGAS -- Airborne Entertainment Inc., leading publisher of top-flight branded mobile entertainment, today announced two new titles to join their first-rate line-up of branded lifestyle enrichment applications developed for QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW) platform. Airborne is now bringing more than just entertainment to wireless subscribers with new applications that feature content based on best-selling author and health guru, Dr. Deepak Chopra, and the one and only Food Network.
Consumers interested in health and well-being are very familiar with Dr.
Chopra and now mobile users will be able to download BREW-based applications that incorporate his revolutionary wisdom about the crucial connection between body, mind, spirit and healing. In addition to offering advice and reminders on how to successfully integrate practical techniques and principles such as the "Seven Spiritual Laws of Success" into their daily lives, users will be able access motivational quotes, meditations and health related programs, as well as inspirational wallpapers and ringtones.
"Deepak Chopra's mission has always been to 'bridge the technological miracles of the west with the wisdom of the east' and we're honored to be instrumental in advancing his mission," said Garner Bornstein, chief executive officer of Airborne Entertainment. "QUALCOMM's BREW platform enables us to push the envelope of mobile application development, allowing us to develop rich and varied lifestyle applications for a broad audience."
Taking the guess-work out of meal-making is the primary objective of The Food Network's new mobile application. Whether you need a new idea for the chicken on special at the grocer's or a last minute dessert idea, this product serves up a large database of meal suggestions with their complete shopping lists and provides the trigger to send the full recipe to an email address for quick and easy printing. Add in some of The Food Network's cooking tips and this is a mobile must-have for everyone who needs to slice and dice dinner.
"Airborne is delivering a dynamic range of lifestyle focused wireless applications enabling operators to offer appealing content to an even larger and more diverse audience," said Mike Yuen, director, BREW Developer Relations, QUALCOMM Internet Services. "The great thing about the BREW system is that it enables Airborne to distribute these widely recognized brands to users around the world and realize immediate results from their efforts."
QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.
About Airborne Entertainment
Airborne Entertainment is the leading turnkey mobile channel management company, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world's most recognizable media and consumer brands. Airborne Entertainment distributes its specialty channels and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America. For more information, please visit www.airborne-e.com .
QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW and Binary Runtime Environment for Wireless are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owner.
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