WirelessDevNet.com Press Release

marketplace, and Babel Media, an award-winning global games services specialist, today announced that the companies are collaborating to bring together Tira's Jump mobile application porting service with Babel's localization and testing processes in a single offering.

Under the terms of the agreement signed between the two companies, Babel will add Jump to its existing localization and testing services, which include application translation and quality assurance, to create an end-to-end service offering. This end-to-end service offering, the first in the mobile application industry will significantly reduce the time to market and costs across the mobile application value chain. While Babel will be responsible for marketing the Jump service to its customers, Tira will fulfil the Jump orders taken by Babel.

Algy Williams, Managing Director at Babel, said, "This is a major step forward for the mobile industry and ends the complicated process of porting multiple language and handset content. By working with Tira, we can speed up the process dramatically and slash the cost of doing so. What's more, Jump is future-proof and we believe this will be an extremely fruitful relationship for both companies."

The Tira Jump service is based on Tira's breakthrough proprietary Jump technology, which is the first of its kind to address the issues of application compatibility across Java-enabled handsets. The Tira Jump platform delivers time to market savings by enabling developers and publishers to rapidly port J2ME applications to a broad selection of popular handsets in multiple languages, meeting operator specific requirements without having to rewrite code. By working with a single reference application, creating new versions for languages, operators and devices can be done quickly. This cuts the costs involved with manually porting games for deployment on multiple handsets in multiple languages, and provides benefits in source code management by eliminating the need to manage multiple versions of code for the same game.

"Our relationship with Babel reinforces the value of Jump to the digital entertainment industry, and also allows us to build on our existing sales reach in EMEA markets," said Chris Erickson, president and CEO of Tira Wireless. "Babel has an established base of clients that range from console game publishers that are just starting to make inroads in the wireless market, to wireless game publishers and service providers that can leverage Jump to keep up with innovation in handset development."

Babel is Vodafone's first accredited mobile games testing company for Vodafone live!. To date, Babel has tested more than 1,400 applications for mobile clients, including Vodafone, iFone, THQ Wireless, Orange, Motorola and Gameloft. Every game that goes out on the popular Vodafone live! platform must go through Babel's rigorous certification process co-authored by Babel and Vodafone.

About Tira Wireless
Tira Wireless is a premier wireless application publisher and technology provider for the Java 2 Platform, Micro Edition (J2ME) marketplace. As a thought leader in wireless Java platform publishing, Tira has developed a portfolio of proprietary J2ME platform-based technologies and services, including the stringent Mobile Assure (www.mobileassure.com) certification program; and the Tira JUMP service and platform for porting J2ME applications. Tira also publishes a broad selection of wireless applications under the Tira Studios brand (www.tirastudios.com). Tira's complete offering aids mobile operators and wireless portals in the creation and delivery of world class Java download programs. Tira customers and partners include AT&T Wireless, Nextel, mmO2, mobilkom Austria, Telefonica Moviles Espaņa, Sun Microsystems, Inc., Nokia, Motorola, and the NHL. Tira Wireless is a privately held company funded by Brightspark Ventures of Toronto and Flagship Ventures of Cambridge. For more information visit www.tirawireless.com.

About Babel
Babel is one of the world's leading providers of specialist services to the games and interactive entertainment industries. These include localisation, QA, porting and creative services. Clients include many of the largest international games publishers such as Microsoft, Nintendo, Atari, Activision, Sony, THQ, Codemasters, BBC, Eidos, Acclaim, Empire and Konami and interactive television companies such as BskyB. Babel's mobile division is a global specialist in the testing and localisation of mobile games and entertainment applications. These cover all major new and emerging technologies and the latest network-enabled applications. Wireless clients include Vodafone, iFone, THQ Wireless, Orange, Motorola, Digital Bridges, Eidos, Bandai, Taito, Capcom and Gameloft.

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NOTE: Tira Wireless and PowerShot Hockey are trademarks or registered trademarks of Tira Wireless. NHL, SlapShot Hockey and Stanley Cup are trademarks or registered trademarks of the National Hockey League. Sun, Sun Microsystems, Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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