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WirelessDevNet.com Press Release
Airborne Entertainment and Activision Value Publishing, Inc. Bring Hit PC Games To BREW(TM) Handsets
LAS VEGAS, NV - Airborne Entertainment, a leading global provider of mobile entertainment products and applications, will launch their mobile partnership with Activision Value Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI), with three red-hot Activision Value games on BREW-based handsets.
Tough Trucks(TM), Skateboard Park Tycoon and Cruise Ship Tycoon will be the first of many Activision Value titles making the move to the mobile gaming space. These proven successes in the PC CD-ROM game category will deliver an exceptionally rich and exciting game play experience to mobile users.
Skateboard Park Tycoon and Cruise Ship Tycoon raise the simulation game category to the next level, while the customization aspect of Tough Trucks(TM) makes this racing game truly unique.
"The broad, built-in mass-market that comes with these best-selling games makes them ideal for the mobile space," noted Airborne President Andy Nulman.
"We're equally excited about bringing the games' unique features to mobile handsets and QUALCOMM's BREW platform offers a great environment for pushing the creative limits of these titles."
"The relationship between Airborne and Activision Value will yield a lot of popular PC-based titles to wireless operators offering BREW-based products and services," said Mike Yuen, director, BREW Developer Relations, QUALCOMM Internet Services. "The global reach of the BREW system makes this a tremendous win-win for Airborne and Activision Value, as well as QUALCOMM and the growing community of BREW-based operators around the world."
QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.
About Airborne Entertainment
Airborne Entertainment is the leading turnkey mobile channel management company, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world's most recognizable media and consumer brands. Airborne Entertainment distributes its specialty channels and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America. For more information, please visit www.airborne-e.com.
About Activision Value Publishing, Inc.
Headquartered in Minneapolis, MN, Activision Value Publishing, Inc., a division of Activision, Inc. (Nasdaq: ATVI), is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for the PC systems and all other video game platforms worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW and Binary Runtime Environment for Wireless are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owner.
For further information, please contact Donna Amato of Airborne Entertainment, +1-818-761-8856, donna@airborne-e.com; or Andy Koehler, Sr. Brand Manager & Licensing of Activision Value, Inc., +1-952-918-9414, akoehler@activisionvalue.com.
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