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WirelessDevNet.com Press Release

E.piphany Announces the E.piphany(R) 6.5 CRM Software Suite


SAN MATEO, Calif., Oct. 27 -- E.piphany, Inc., a full-suite provider of customer relationship management (CRM) solutions, today announced the latest version of its award-winning E.6(TM) software suite, E.piphany® 6.5. Built on the industry's most modern, Java 2 Enterprise Edition (J2EE) service-oriented architecture, the E.piphany 6.5 software suite delivers a new family of CRM applications that blend marketing, sales and service functions, enabling businesses to deliver a consistent, positive customer experience across the enterprise. The release of the E.piphany 6.5 software suite also introduces the E.piphany Customer Relationship Backbone, which offers enterprises the ability to unify customer data, customer intelligence, and customer-centric business processes across all departments, divisions, and systems.

"The delivery of E.piphany 6.5 marks a new first in enterprise CRM solutions," said Phil Fernandez, president and chief operating officer at E.piphany. "With the broad new set of component services that we are delivering on top of the industry's most innovative, J2EE-based architecture, E.piphany enables companies to deploy modular solutions that seamlessly blend the functions of marketing, sales and service and can be deployed incrementally over time. This approach empowers users to manage all aspects of the customer relationship in a more intelligent, contextual, and responsive manner, while at the same time leveraging existing systems and minimizing total cost of system ownership."

New functionality being delivered with the E.piphany 6.5 software suite includes:
-- Expanded E.piphany Sales software product line: The E.piphany 6.5 software suite extends the company's line of sales products to include a new E.piphany Telesales software solution, in addition to E.piphany Connected Sales, E.piphany Mobile Sales, and E.piphany Insight for Sales software applications. This line of J2EE-based sales products is the industry's most innovative and modern set of solutions for any sales organization, including direct, phone-based, field, and indirect.
-- New E.piphany Contact Center software solution: The E.piphany 6.5 software suite adds support for blended sales and service contact centers with the E.piphany Contact Center application, providing full lead management and other sales functionality, in addition to customer service and support features.
-- New E.piphany Marketing software applications: E.piphany extends its industry-leading E.piphany Marketing software product line with the E.piphany Event-Driven Marketing software application to drive optimal interactions with customers that are triggered by various events in the customer lifecycle. The E.piphany Marketing Management software application, announced earlier this month, provides marketers with the ability to manage the planning, development and execution of marketing initiatives with unprecedented efficiency.

"The E.piphany CRM solution supports our strategic goal of being a fully integrated, customer-centric organization for our international customers," said Brian Sweeney, senior vice president and chief marketing officer at CIGNA International. "The E.piphany Marketing and Service software will help optimize our customer interactions by providing integrated self-service capabilities to our customers, while delivering real-time intelligence to our agents in the call centers; further ensuring a consistent, positive customer experience for our international clientele."

The E.piphany 6.5 software suite also delivers:
-- The E.piphany Customer Relationship Backbone: With the E.piphany 6.5 software solution, E.piphany extends its widely recognized lead in CRM technology that leverages a J2EE service-oriented architecture. The Customer Relationship Backbone is a set of J2EE services that enables organizations to solve critical data and process integration issues across all CRM applications, and to combine the industry-leading real-time customer intelligence capabilities of E.piphany software products to optimize every customer interaction.
-- Industry-Leading Scalability: E.piphany has proven the scalability of the E.piphany 6.5 software suite with high-volume scalability benchmarks performed with IBM, including a 5,000-seat test of E.piphany Sales and Service software products.
-- Support for IBM DB2 Universal Database, Enterprise Server Edition Version 8: Extending E.piphany's partnership with IBM, the E.piphany Marketing software products now support DB2 Universal Database Version 8, providing unparalleled scalability for the world's largest and most demanding data management environments.

"Service-oriented architectures are breathing new life into CRM by enabling companies to finally break down traditional information silos, infuse the organization with real time intelligence and optimize customer interactions throughout the enterprise," said Kim Collins, research director, Gartner. "The flexibility of modular applications and J2EE-based platforms enable companies to get more value out of existing CRM investments by allowing them to incrementally extend solutions over time with quick deployments that can return substantial ROI. The result is a CRM solution that can be adapted to meet changing business needs and IT environments."

"IBM helps its clients define a CRM strategy and implement value-based changes to their operating environment. By integrating E.piphany's tools with DB2, IBM will be able to offer its clients a scalable solution to their complex data management requirements," said Adam Klaber, partner and global CRM leader, IBM Business Consulting Services. "This is a key factor for our clients looking to respond more quickly to changes in their customer management processes -- a major building block of an on demand enterprise."

Pricing and Availability

The entire E.piphany E.6 product suite will be available concurrently as part of the release of the E.piphany 6.5 software suite. General availability of the E.piphany 6.5 software suite is scheduled for November 14, 2003. The E.piphany E.6 software products are sold as a perpetual license with pricing typically starting at $250,000. Pricing is based on the number of user seats and the size of the customer base.

About E.piphany

The E.piphany® E.6(TM) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany 6.5 software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at www.epiphany.com.

Safe Harbor Statement

This press release contains forward-looking statements regarding the release of E.piphany software products and results that may be achieved using such products. The success of the products described above and the future operating results of E.piphany may differ from the results discussed or forecasted in the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, but are not limited to: delays in the product development cycle; delays in market and customers' acceptance and implementation of the E.piphany software products; risks associated with new versions and new products; compatibility of the E.piphany software products with other software programs; existence of errors or defects in products; significant current and expected additional competition; and the need to continue to expand product distribution and services offerings. These factors and others are described in more detail in E.piphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in E.piphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in E.piphany's prior press releases. E.piphany assumes no duty to update any statements made in this press release.

NOTE: E.piphany and the E.piphany logo are registered trademarks and E6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners.

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