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WirelessDevNet.com Press Release

Taiyo Yuden's New Embedded Serial Port Bluetooth Modules Use CSR Bluetooth Technology


RICHARDSON, Texas--Sept. 4, 2003--CSR (Cambridge Silicon Radio) today announced that its BlueCore solution will be incorporated into Taiyo Yuden's latest Bluetooth embedded serial port modules. The EYMF2CAMM-XX and EYSF2CAXX-XX embedded serial port modules are aimed at industrial applications such as POS (point of sale), telemetry and factory automation and can be utilized simply for cable replacement. Enabled by CSR, the embedded serial port modules are available now via CSR's dedicated support site for designers (www.btdesigner.com) or Taiyo Yuden's distribution channels (http://www.ty-top.com).

Taiyo Yuden's latest serial ports will enable point-to-point wireless connections between devices. The fully embedded SPP (Serial Port Profile) has been developed by Taiyo Yuden while CSR is providing Taiyo Yuden with full Bluetooth implementation, which includes protocol stacks and user interface on its BlueCore, single-chip Bluetooth silicon. CSR's fully integrated BlueCore solution has enabled Taiyo Yuden to integrate Bluetooth functionality quickly and easily into its custom embedded serial port modules.

CSR's BTDesigner.com offers the largest selection of Bluetooth modules available today to provide the designer with an easy to implement solution to bring Bluetooth functionality to their products. Taiyo Yuden modules bring value to this selection by being the first qualified embedded modules available on BTDesigner.com.

Richard Fielding, UK general manager, Taiyo Yuden Europe, commented, "We believe that in order to make a product really work for the end user, it is imperative that all the design segments fit together flawlessly. CSR not only offers a robust and complete Bluetooth solution that satisfies the demands of the end user, but also integrates simply and seamlessly within our own hardware and custom embedded software allowing our engineers a clean design process."

Designed specifically with industrial applications in mind, the serial port modules could be used in conjunction with a device such as a Bluetooth barcode reader. This would enable a user to scan cumbersome or bulky items that may otherwise have been difficult to scan with a wired device and input that data into a POS system Bluetooth-enabled by Taiyo Yuden's CSR-powered module.

Eric Janson, worldwide vice president, marketing, CSR, added, "An industrial setting is more often than not one that entails bulky items, awkward positioning and certainly lots of hazardous wires. As such, we see wire replacement in the industrial sector being a key application for Bluetooth technology."

About CSR

CSR (Cambridge Silicon Radio) is the world leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages for each of the fastest growing Bluetooth applications markets which are all based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v 1.1 enabled end product designs with international names such as Microsoft Corp, Panasonic, Audi, NEC, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. In June 2003, CSR launched the third generation BlueCore devices, the first silicon with full support for v1.2 of the Bluetooth specification.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark.

More information can be found at www.csr.com and the partner web site www.btdesigner.com

More information about Bluetooth can be found on the SIG web site at www.bluetooth.com

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