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WirelessDevNet.com Press Release
NICKELODEON ONLINE TEAMS UP WITH VERIZON WIRELESS TO OFFER NICKELODEON CONTENT TO FAMILIES
New York, NY, September 4, 2003 – Top television hits SpongeBob SquarePants, The Fairly OddParents, Dora the Explorer, and Jimmy Neutron are among the Nickelodeon favorites now available on wireless phones across the country through the first-ever wireless content distribution arrangement between Nickelodeon and Verizon Wireless. For the first time, families can interact on the go with their favorite Nickelodeon characters via Verizon Wireless’ Get It NowSM service, which allows them access to original and highly differentiated content specifically geared toward families, including polyphonic ringtones, character graphics and wireless games. Through the collaboration, Verizon Wireless customers can download two types of Get It Now content – Nick PhoneTones and Nick-branded games – co-developed by Nickelodeon’s wireless content publishers, Faith West Inc. and THQ Inc.
“Our distribution arrangement with Verizon Wireless is a major component to our ‘Three Screens, One Vision’ strategy that over time will enable millions of our TV viewers, online audiences and other constituents to interact with our brand in innovative ways," said Mike Skagerlind, senior vice president and general manager, Nickelodeon Online. "We’re delighted to add another ‘screen’ through which our audience can play with Nickelodeon – the wireless phone screen.”
“We are excited to offer families the latest in Nickelodeon games and ring tones,” said Jim Straight, vice president of wireless Internet and multimedia services, Verizon Wireless. “Our arrangement with Nickelodeon expands our growing list of brand-name content and helps us to provide fun and familiar games and ring tones to our growing number of Get It Now customers.”
Developed by Faith West Inc., Nick PhoneTones will enable families to choose among more than 30 polyphonic music and voice tones, show theme songs and images to personalize their wireless phones with their favorite Nickelodeon characters. The ring-tones and graphics service will offer families special Nick-branded features like a Blue’s bark from Blue’s Clues ring tone, as well as polyphonic musical ring tones based on SpongeBob SquarePants, The Fairly OddParents and Dora the Explorer theme songs. THQ Inc. will develop and distribute interactive wireless phone games based on Nickelodeon's hit TV properties, the first of which will be a SpongeBob SquarePants dart game.
With a stream of new and enticing applications added nearly every Wednesday, Verizon Wireless Get It Now customers can choose from puzzle and strategy games to action and sports games to the classics based on popular board and television games. In addition to Nick's branded content, Get It Now offers thousands of ring tone selections from pop, Hip Hop, country, classical and holiday-appropriate themes.
About THQ
THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. The THQ Wireless site is located at www.thqwireless.com.
About Faith West
Faith West makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Faith West delivers high-impact mobile content to consumers and wireless carriers under the Modtones brand. The company also provides service to licensees of its parent company's software based mobile sound solutions worldwide, including authoring tools to create mobile content in the proprietary CMX multimedia format developed by QUALCOMM with Faith technology. Faith West is headquartered in San Francisco, CA. www.faithwestinc.com.
About Get It NowSM
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES and getFUN keep customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 34.6 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.vzw.com.
About Nickelodeon
Nickelodeon, now in its 24th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than seven consecutive years. Nickelodeon Online is the division of Nickelodeon that creates the leading kids, and parents of young kids, websites - nick.com and nickjr.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
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