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WirelessDevNet.com Press Release
TDK Mediactive Unveils Corvette Racing USA for QUALCOMM's BREW™ Platform
WESTLAKE VILLAGE, Calif. – September 24, 2003 – TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of entertainment software, announced today that Corvette Racing USA will be the company's first title developed for QUALCOMM's Binary Runtime Environment for Wireless™ (BREW) platform. The game is expected to be available in late October.
"QUALCOMM's wireless platform is a great solution for developers," said Steve Ryno, vice president of product development for TDK Mediactive. "BREW's system of products and services provide a complete package for developers with excellent support from the company at all levels."
Corvette Racing USA, developed by Sennari Games, allows players to race five of the greatest Corvettes of all time: '61 Corvette hard top, '63 Corvette Split-Window Stingray, '78 Corvette L-82, '86 Corvette Coupe, '03 50th Anniversary Corvette Coupe. Players will be able to qualify for their license on the GM Test Track, compete in the Corvette Racing Challenge, and unlock a bonus mode of the 50th Anniversary Road Run to Nashville.
"TDK Mediactive has a solid track record of publishing great titles and the announcement of Corvette Racing USA serves as another data point that traditional videogame publishers are continuing to validate the BREW system as another viable game platform," said Mike Yuen, director of developer relations, QUALCOMM Internet Services. "Using the BREW system, TDK Mediactive can now generate revenues for its content from millions of wireless users around the world."
QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers,
device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 17 manufacturers have offered more than 80 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, ALLTEL, Midwest Wireless and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Telstra in Australia, VIVO in Brazil and BellSouth International in Colombia.
About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation2 computer entertainment system, PS one™ game console, Xbox™ , and the Nintendo GameCube™, Game Boy Advance and Game Boy Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE: TDK). More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.
This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.
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QUALCOMM is a registered trademark of QUALCOMM Incorporated. Binary Runtime Environment for Wireless and BREW are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.
Chevrolet, Corvette, CORVETTE 50TH ANNIVERSARY LIMITED EDITION Trademark(s), Emblem(s), and vehicle model body designs are General Motors Trademarks used under license to TDK Mediactive.
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