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WirelessDevNet.com Press Release
RadioVoodoo and Upoc Networks Offer Phone and Text Polling Solution to Radio Stations
BOSTON--April 5, 2004--
Howard Stern has been telling America that he's going to change the presidential election - and his listeners agree. Reacting to Stern's 1st Amendment battle, Boston's WBCN used technology from RadioVoodoo and Upoc Networks to quickly implement a phone and text message-based poll of its listeners. Listeners called and text messaged with their opinions, stating unequivocally that Stern's fight will affect the upcoming election (93%), and that they themselves will vote differently as a result of Stern (72%).
"It is important for us to keep in close contact with our listeners' views on issues that are important to them. Thanks to RadioVoodoo and Upoc Networks, we've heard from 8,000 listeners in less than 2 weeks, who overwhelmingly communicated their support for free speech and Howard Stern's right to be on the air," said Oedipus, Program Director of WBCN. "In fact, the feedback was so excellent we're creating a new line with a new topic this week."
"Texting is really just getting started domestically, but we feel it's important to integrate text messaging into our phone-based product," said J. Scott Hamilton, President/CEO of RadioVoodoo. "With Upoc Networks, all 170 of our radio station clients can now turn their phone-based interactions into texting dialogues, for polls, song requests, contests, or even marketing purposes."
"While the results of the WBCN Howard Stern 1st Amendment Line show a commitment to free speech issues, they also clearly demonstrate the radio audience's interest in communicating via text messaging," said Upoc Networks Co-Founder, Greg Clayman. "Working with RadioVoodoo allows us to combine the ease of phone-based polling with the flexibility of mobile text messaging, giving our combined media clients a solution no one else can offer."
The RadioVoodoo/Upoc System:
RadioVoodoo and Upoc have created a unique, rapidly deployable system for collecting voice and polling feedback. Through a toll-free number, listeners leave recorded feedback on a given topic. Each caller then receives a text message inviting him or her to participate in further polling on that topic. The system makes it quick and easy to get an immediate audience response to the hot subjects of the day.
About WBCN:
WBCN is Boston's longtime leading rock station, and is also the on-air home of Howard Stern and the New England Patriots. Last week, WBCN launched the "Kurt Cobain Remembrance Line," which will gave the WBCN audience a voice in testimonial to the 10th anniversary of Cobain's death. The line can be heard at 866.762.8103.
About RadioVoodoo:
RadioVoodoo operates a hosted phone service that allows radio stations to create a customized phone system that automatically collects data and voice files on audience requests, gender, age, polls, and more. RadioVoodoo is deployed at over 170 stations nationwide, including one or more stations in nine of the top ten radio markets.
In conjunction with its partners, RadioVoodoo now allows its clients to turn its call activity into commerce opportunities in the areas of mobile content (ringtones, games, graphics), music downloads, targeted voice ads, and text-based marketing.
About Upoc Networks:
New York-based Upoc Networks was founded in 1999 with the vision of a service that would let an emerging breed of American mobile consumers communicate with the people and companies that are important to them.
Since then, Upoc Networks has developed the most comprehensive mobile community solution for carriers, consumers, media companies and marketers to communicate via SMS (text messaging), WAP (wireless Internet), voice, MMS (multimedia messaging), BREW, Java, and more. Now in its fifth year, Upoc Networks has more experience than any North American company in the space, and currently is solely responsible for more than 4% of all text messaging traffic in the United States.
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