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WirelessDevNet.com Press Release
Jersey Telecom deploys Telsis SMS Direct Delivery
Customers of Jersey Telecom will be amongst the first mobile phone users to benefit from advanced SMS Routing technology from Telsis that enables SMS messages to be delivered immediately to their destinations.
Traditional SMS networks use a store-and-forward architecture, in which messages are held at an SMSC (Short Message Service Centre) before delivery. Nowadays, handsets are almost always switched on and available to receive messages, so the need for storage is greatly reduced.
The Telsis SMS Router delivers each message instantly if the destination is available; if not, it is placed in the SMSC for storage and later delivery.
“Typically, up to 80% of messages are delivered at the first attempt,” said Jerry Rabasté, director of technology and planning at Jersey Telecom. “This solution from Telsis enables us to provide a higher quality of service for our customers, whilst at the same time making more efficient use of our infrastructure, as well as giving us plenty of capacity for growth. It’s a win, win, win situation.”
The Direct Delivery application runs on Telsis SMS Routers. These were already in place to protect the network and to enable Jersey Telecom to act as a high capacity hub for offshore SMS service providers.
“Now we have ensured the security of our network, we are looking to enhance the quality of service and to provide our customers with more intelligent SMS applications. The flexibility of the Telsis SMS Router gives us the ideal platform,” added Rabasté.
The SMS Router provides increased network connectivity by efficiently and intelligently routing text messages. In a mobile network, Mobile Switching Centres (MSCs) provide intelligence and reliability for voice call routing; SMS Routers provide the same intelligence and reliability for SMS.
Telsis SMS Routers are typically deployed as a low-cost layer in the network, routing all voting traffic and the majority of person-to-person traffic directly to its destination. Centralised intelligence is provided in the form of a Telsis SMS Service Control Point (SMS SCP). The SMS SCP builds a complete picture of traffic loading, enabling each SMS message to be routed with maximum efficiency. An SMS Interface Gateway provides a high performance, resilient single point of connection for service providers.
With its headquarters, research and production site in the UK, Telsis (www.telsis.com) has sales and support operations in France, Germany, Italy, The Netherlands, Spain, Singapore and Australia. The company offers a range of carrier-grade infrastructure platforms including intelligent SMS Routers, IN service control points, switches and advanced IVR solutions that support a wide variety of innovative value-added text and voice services. Telsis products are in use with major fixed and mobile network operators around the world.
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