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WirelessDevNet.com Press Release
724 Solutions' X-treme Alerts Platform Enables Enhanced ALLTEL Customer Messaging Experience
SANTA BARBARA, Calif., April 5 -- 724 Solutions
(Nasdaq: SVNX; Toronto: SVN), a leading provider of next-generation IP-based
network and data services, has deployed its X-treme Alerts Platform (XAP) with
ALLTEL (NYSE: AT). The move not only adds to XAP's value as a subscriber
alert mechanism, but also demonstrates a new and significant method for
communicating with a carrier's wireless customer base.
724 Solutions' X-treme Alerts Platform acts on customer data to generate
multi-channel alerts using automated voice via industry standard VXML (Voice
Extensible Markup Language), and Short Messaging Service (SMS), using SMPP
(Short Message Peer to Peer Protocol). The voice alerts provide ALLTEL's
subscribers the ability to interact in real-time with the system using
automated speech technologies. SMS Alerts provide guaranteed delivery to the
subscribers' phone and contain an embedded customer service call back number.
"ALLTEL's deployment is an excellent example of how applications can be
built atop XAP to generate new relationship opportunities with end-users,"
said John Sims, Chief Executive Officer of 724 Solutions. "These types of
innovative applications promise to reduce subscriber churn and build revenue
through the use of high quality, timely, personalized information delivered
wirelessly."
XAP, part of 724 Solutions' X-treme Mobility Suite (XMS), allows mobile
network operators to easily send highly personalized actionable alerting
messages to its subscribers, including popular Short Message Service (SMS)
and/or Multimedia Message Service (MMS) alerts. XAP is capable of increasing
Average Revenue Per User (ARPU) through the delivery of a variety of
actionable alert-oriented content including news, weather, sports information,
and stock info. The service also supports other permission-based content such
as dating service "hits", games, music, business opportunities and more.
"Mobile operators are compelled by an increasingly competitive marketplace
to look for useful and fresh ways to bond with their customers. X-treme
Alerts Platform is a versatile enabling technology for this purpose," noted
X.J. Wang, Senior Analyst, Wireless/Mobile Technologies for the Yankee Group.
"Its MMS, SMS and VXML formats provide a broad array of messaging options,
giving operators great flexibility in how content in structured."
724 Solutions recently announced the availability of XAP on Linux in both
hosted and licensed formats, delivering increased cost advantages to wireless
carriers. To learn more, visit http://www.724.com .
About X-treme Mobility Suite
The X-treme Mobility Suite provides a complete next generation data
network solution for enabling differentiated, personalized premium data
services. XMG is 724's highly scalable and fault-tolerant wireless WAP 2.0
gateway. XMA is purpose-built A2P Bulk MMS Messaging Platform that enables
large volumes of perishable MMS messages to be sent. XSAM is a workflow engine
that helps speed the deployment and management of wireless data services from
third-party content providers. XAP is 724's actionable alerting platform.
About 724 Solutions
724 Solutions (Nasdaq: SVNX; Toronto: SVN) delivers reliable, scalable
technology and solutions that allow mobile network operators to rapidly deploy
flexible and open next generation IP-based network and data services.
Additionally, in conjunction with mobile operator partners, the company
provides a series of actionable alerting solutions to enterprises to assist
them in lowering operating costs and improving customer relationship
management. 724 Solutions is a global company with development operations in
North America, Switzerland and Germany with headquarters in Toronto, Canada.
For more information, visit http://www.724.com .
Kelly Reese Lazarus
724 Solutions
(805) 884-8306
klazarus@724.com
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