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WirelessDevNet.com Press Release
Molly O'Brien Named VP of Sales for Newly Formed Department
NEW YORK-- ipsh!, the U.S. leader in mobile entertainment services, announced today the launch of its Interactive Radio & Television Division and the hiring of Molly O'Brien to serve as Vice President of Sales to be located in New York.
As VP of Sales for Interactive Radio & Television at ipsh!, O'Brien will be responsible for securing new business prospects for the company as well as developing and executing lucrative, forward-thinking promotions.
With over 20 years of experience in the entertainment industry, O'Brien has worked closely with promotional and creative directors in the development and execution of on-air campaigns for major television and radio networks, cable networks and affiliate stations throughout the country
Prior to joining ipsh!, Ms. O'Brien worked on the development team for SkyGo, a company that provides technology and media consulting to help leading advertisers such as General Motors, Proctor and Gamble, Subway, JC Penney, VISA and MTV communicate effectively with mobile consumers. While at SkyGo, she created and executed the first successful wireless promotion for the company at WTHN, an ABC affiliate located in New Haven, CT.
With an aggressive land grab of the music and film verticals, ipsh! is pushing into new verticals and has increased its product offerings by 4X in the past six months. Rather than sitting on the laurels of its music and film divisions, ipsh! President Nihal Mehta is looking to build out a complete mobile media solution for global brands. The new division will continue to solidify ipsh! as the leading mobile marketer for the North American, a firm that works with 85% of major music labels and over half of the film business.
About ipsh!
ipsh! is the North American leader in developing highly innovative mobile marketing campaigns including reminders, promotions, ring-tones, pictures, games, videos, '1-touch' voting mechanisms, interactive 2 way polling/reporting, interactive chats, premium campaigns, and MMS (multimedia messaging services). Recent clients include Dunkin' Donuts, American Express, Budweiser, Kellogg's, Reebok, Avril Lavigne, The Darkness, Britney Spears, Jay-Z, Sony Pictures' Hellboy, Warner Bros' Starsky & Hutch and The Last Samurai.
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