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WirelessDevNet.com Press Release
Megisto Launches Real-Time Content Charging for Streaming Video
GERMANTOWN, Md.--April 20, 2004--Megisto Systems, Inc., a leading developer of subscriber services switches, today announced support for real-time and content charging for streaming video services. Megisto's Mobile Services Delivery System (MSDS) Video Streaming solution offers mobile network operators a powerful solution for charging and control of real-time streaming media. Capabilities include pay-per-volume downloaded, pay-per-time viewed, subscription-based charging, time-sensitive media charging, and flexible service authentication. Megisto is working with video streaming technologies, such as those delivered by RealNetworks and Oplayo, to deliver broad support across multiple mobile devices.
"Video downloads have shelf-life, depending on the content they contain," said Gordon Saussy, CEO, Megisto Systems. "Brian Lara's 400 not out or Barry Bonds' 661st home run are record breaking achievements that will stand the test of time, but the value of the video download dramatically decreases within hours. Mobile operators are perfectly positioned to deliver premium content such as sporting highlights, film trailers and music videos direct to subscribers'
handsets. The challenge is charging in a way that reflects both the dynamic value of the content and the multitude of methods in which users can choose to interact with the content. Megisto's MSDS Video Streaming solution gives operators the flexibility they need to deploy, support and charge for a wide range of streaming video and audio applications, opening up new high value revenue streams."
Andy Bairsto, Principal Analyst at Chorleywood, commented: "As demand for video streaming services begins to grow, mobile operators will need to ensure they have adaptable solutions in place that can offer a range of charging models dependent both on the type of content and its audience. But in order to capture the mass consumer market, these (often complex) charging models must remain transparent to the user so that they enjoy the experience, have confidence in the service provider's ability to charge them correctly for it, and come back to use the service again."
Megisto's MSDS offers a powerful solution for charging and control of streaming media services. Specifically, the solution offers:
-- Broad charging flexibility -- The MSDS offers mobile operators
broad flexibility in charging and control, including the
ability to charge based on volume, event, time, and
subscription.
-- Single point of control and charging -- With the MSDS, mobile
operators can control and charge for streaming video services
from a single point, working in conjunction with the operator
billing and support system (BSS). This alleviates the billing
and operations teams of the need to configure charging
policies within a collection of BSS, network equipment, and
content server infrastructure.
-- Support for third party streaming services -- With the MSDS,
mobile operators can control and charge for not only limited,
"walled garden" media services, but also for services hosted
by third parties outside of their captive portals. This means
they can provision and charge for video delivered by content
partners that are already distributing video, hosted on
existing technologies, without requiring that these partners
port their video to a captive portal.
-- Easier integration of multiple streaming servers -- The MSDS
allows mobile operators to use multiple streaming servers
within their environment without having to integrate different
mechanisms for control and charging for the services. This
provides mobile operators with flexibility to migrate
technologies and partners as their requirements evolve.
The MSDS Video Streaming solution supports streaming video content, initiated over WAP 1.x, WAP 2.0 and HTTP, transmitted over multiple channels, formats, and signaling standards -- such as RTSP -- and industry standard file formats for data compression, delivery and synchronization.
Subscriber Services Switch -- Real-Time Control and Content Charging for Prepaid and Postpaid Subscribers
Megisto's MSDS is a subscriber services switch designed to link operator BSS with new data services from within the data plane of the network. The MSDS acts as a trusted delegate to an operator's BSS, providing dynamic control of subscriber sessions and real-time insight into content from a centralized point. The MSDS relieves operators of having to set policies across multiple network elements, enhancing their service control and charging flexibility, decreasing network complexity, and minimizing the chance of billing and charging errors.
The MSDS supports prepaid roaming, allowing operators to apply different charging policies and access control rules depending on the identity of the roaming partner. The MSDS also offers highly granular insight into content and events, allowing operators to charge differently for different destinations and Web URLs, to charge Multimedia Messaging Service (MMS) based on message type, origin and destination, to charge for streaming media based on time, volume, subscription, or event, and to charge for applications on the basis of the source or type of application.
About Megisto Systems
Megisto Systems develops and markets the award-winning Mobile Services Delivery System, an intelligent subscriber services switch that delivers real-time control of prepaid subscribers, flexible content and event-based charging, and personalized service packaging.
Megisto's MSDS is the only solution that provides the network intelligence and scale required to deliver profitable and personalized services to mobile data subscribers.
Megisto Systems was founded in May 2000 by an executive team with extensive experience in both entrepreneurial and established mobile wireless and networking companies, including Ericsson, Alcatel, Motorola, Lucent, Torrent Networking, 3Com, Level 3, Hughes Network Systems, and AT&T Labs. Megisto is headquartered in Germantown, Md., in the heart of Washington, D.C.'s high-tech corridor. For more information about Megisto, please visit the corporate Web site at www.megisto.com.
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