|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
LightSurf Drives Inter-Carrier Multimedia Messaging With Global Exchange For MMS
SANTA CRUZ, CA – April 19, 2004 – LightSurf Technologies, Inc., the global leader in open standards multimedia messaging and interoperability solutions, announced today the immediate availability of Global Exchange for MMS (GX-MMS), an outsourced MMS interoperability service for wireless operators. As the first and only commercially deployed MMS interoperability solution in North America, GX-MMS extends LightSurf’s lead in media messaging with guaranteed delivery of picture messages, video messages, and other types of mobile content between all CDMA and GSM operator networks.
GX-MMS helps operators to drive increased MMS traffic and revenues from an expanded messaging audience, while reducing costs and complexity through a completely hosted and managed service. The process of deploying and operating integrated MMS services between operators is time consuming and complex. LightSurf’s outsourced GX-MMS service solves the challenges of MMS interoperability with guaranteed message delivery, integrated billing, and advanced transcoding features that deliver the best possible user experience for consumers.
Wireless operators are eager to reap the benefits of MMS interoperability, which is expected to be a key driver of MMS growth. Ovum, the analyst and consulting company, expects global MMS revenues to reach US$71 billion in 2007.
“LightSurf's expertise is in the area of developing and deploying high availability, mission-critical messaging services. MMS Interop is a natural extension of their platform as they are the company powering North America's highest-volume Picture and Video Messaging Services, ” said Andy Seybold, founder of Outlook 4Mobility. "MMS interoperability is infinitely more challenging than SMS as it requires the ability to recognize, translate and deliver a multitude of media messages, pictures, videos and audio files in real-time– not just text."
KEY FEATURES OF GX-MMS:
Reliable, scalable, and flexible outsourced service
Clearinghouse model with single point of integration
3GPP, 3GPP2, and OMA standards compliance
Support for all CDMA and GSM Networks
Advanced message and media transcoding
Supports all MMS handsets as well as many legacy non-MMS devices
Guaranteed message tracking and delivery
Integrated billing support for cross-operator charging
OPERATOR BENEFITS:
Reduces costs and complexity of managing multiple inter-operator connections
Open standards compliance guarantees continued seamless integration of future technologies and services
Drastically reduces time to market
Inter-connected CDMA and GSM networks drive messaging growth and revenues
Advanced transcoding provides the best possible user experience
Increases customer loyalty and decreases churn
GX-MMS lets the operator focus on their customers while LightSurf manages the complicated task of interoperability – resulting in accelerated time to market with new messaging applications, the ability to remain current with developing standards, and ultimately a dramatic increase in customer loyalty and operator revenues.
“There is a simple solution for driving MMS growth – radically simplify the messaging experience so that consumers are absolutely guaranteed that the multimedia messages they send are received successfully and optimally on any device, anywhere, anytime,” said Philippe Kahn, CEO of LightSurf Technologies. “GX-MMS helps operators offer compelling mobile media applications through rock-solid performance and guaranteed message delivery to any network and device in the world.”
About LightSurf Technologies, Inc.
LightSurf is the global leader in Open Standards MMS, Picture Messaging, and Interoperability solutions, supporting all mobile devices and wireless networks. LightSurf's open standards-based services are currently deployed worldwide with partners including Sprint (NYSE: FON, PCS), Bell Canada (TSE: BCE-T), Eastman Kodak (NYSE: EK), mmO2 plc (LSE: OOM), Yahoo! JAPAN (JASDAQ: 4689), Nokia (NYSE: NOK), Microsoft (NASDAQ: MSFT), Sanyo (NASDAQ: SANYY), Samsung Electronics (KSE: 05930), Toshiba (TSE: 6502), LG International Corp. (KSE: 6657.KS), Iusacell (NYSE: CEL; BVM: CEL), Qualcomm (NASDAQ: QCOM), and Motorola (NYSE: MOT). Founded in 1998 by industry visionary Philippe Kahn, LightSurf is a privately held company headquartered in Santa Cruz, Calif.
|
|
|
