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WirelessDevNet.com Press Release
Zaxis(TM) Technologies Announces Its priZm(TM) Solution
SAN DIEGO, April 21 -- Zaxis Technologies, Inc., a
developer of porting solutions for wireless applications for mobile phones,
today announced priZm, a solution that addresses major challenges of handset
variation and lack of compatibility. The priZm solution aids BREW developers
in porting applications to a wide range of mobile devices.
With priZm, a developer creates a single version of an application and
submits it to Zaxis for processing. Zaxis developed priZm based on expertise
the company gained in its completion of more than 100 BREW ports to date.
priZm also incorporates submission requirements from operators and the
National Software Test Laboratory (NSTL), a test lab that performs TRUE
BREW(TM) testing. This pre-testing decreases failure rates and further
streamlines the submission process.
"priZm benefits BREW publishers and developers by enabling their
applications to reach a broader audience of operators faster and more
efficiently, which could increase the revenues generated by each application,"
said Magda Remillard, CEO and Founder of Zaxis. "Our priZm solution enables
BREW developers to target the complete, growing array of BREW-enabled devices
with ease."
With priZm, applications are developed for each handset by generating a
separate version of the application, customized to meet specific device
feature and functionality requirements such as the release version of the BREW
solution on the handset, variations in firmware, memory and processing power,
screen size and resolution, key mapping, sound processing and network
capabilities.
"We're very pleased to see Zaxis bring its priZm solution to the
marketplace of BREW-based products and services and are happy with the support
they are providing to application publishers and developers looking to
expedite the porting of BREW-based applications to a wide range of handsets,"
said Mike Yuen, director of BREW developer relations for QUALCOMM Internet
Services. "The priZm tool is a nice complement to the BREW solution and is
yet another advantage offered to companies interested in bringing their
content to the millions of wireless subscribers around the world."
The priZm solution consists of the following components and processes:
* Portability Assessment: A submitted reference application is analyzed
for a wide range of portability issues related to device attributes.
* Code Instrumentation: The application code is instrumented in such a
way that executables can be generated for multiple mobile platform
targets (handsets).
* Generation: Multiple executables are generated, customized, localized
and validated to support the characteristics of each target device.
* Handset Updates: New handsets attributes data are added to the priZm
device library as they are introduced by manufacturers.
The priZm solution is based on the proprietary intellectual property
created by Zaxis Technologies, Inc. through its extensive expertise and
experience in porting mobile applications across multiple handsets.
QUALCOMM's BREW system provides products and services that connect the
mobile marketplace value chain, which includes application developers,
publishers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based
applications and content, and 25 manufacturers have offered more than 120
BREW-enabled device models to consumers. Many very successful operators have
deployed commercial BREW-based wireless data services, including Verizon
Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless and U.S. Cellular
in the United States; China Unicom, KDDI in Japan, KTF in South Korea,
Hutchison Wireless CAT in Thailand, Telstra in Australia, VIVO in Brazil,
BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, Bell South Guatemala,
BellSouth Panama, BellSouth Perú, Telefonica Moviles in Peru, Movicom in
Argentina, Movilnet and Telcel in Venezuela, Verizon in the Dominican
Republic, Verizon Wireless Puerto Rico and Pelephone in Israel.
About Zaxis Technologies, Inc.
Zaxis Technologies Inc. (www.zaxiscorp.com) is a leading provider of
wireless handset porting solutions for mobile phones. Zaxis was founded with
extensive experience in startup, consulting and large company organizations.
The management team has both startup and enterprise skills in product
development, technical product support, software QA, and marketing.
For more information visit www.zaxiscorp.com.
NOTE: Zaxis is a registered trademark. All Rights Reserved.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW and
TRUE BREW are trademarks of QUALCOMM Incorporated. All other trademarks are
the property of their respective owners.
For further information please contact: Peter Fryscak of Zaxis
Technologies, Inc., pfryscak@zaxiscorp.com.
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