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WirelessDevNet.com Press Release
9 Squared And Jones Media Networks Launch Mobile Entertainment Portals For Music Fans
DENVER, Aug. 12 -- 9 Squared, Inc., a leading mobile content
provider, today announced a partnership with Jones Media Networks(TM), Ltd.
(JMN(TM)), an independent producer and syndicator of nationally distributed
radio and cable television programming, to launch a network of mobile
entertainment portals called Jones Banana Network(TM). The network enables JMN
to offer its television and radio audiences the ability to personalize their
mobile devices with JMN-branded mobile entertainment products.
The Jones Banana Network mobile entertainment portals, powered by 9
Squared, carry the brand name and image associated with JMN-branded television
and radio programming, starting with Great American Country(R), Inc. (GAC(TM))
and several of the company's nationally syndicated radio programs. These
portals are customized to offer downloadable content related to the music and
artists that are featured on the programs, primarily focusing on country music
ringtones and wallpapers.
Kicking off the launch is a national marketing campaign to educate
audiences about the new products through on-air mentions, advertisements, and
icons that appear on music videos signaling that the particular song is
available as a ringtone. They also will run promotions with popular artists to
help promote the launch of new albums. Starting August 17th, GAC will be
promoting master clip ringtones from Tim McGraw, including the hit single and
title of his new album, "Live Like You Were Dying," in-stores August 24th.
"9 Squared is pioneering mobile marketing and promotions for the music
industry, and cutting the cord of 'traditional media' like TV and radio by
translating it to the wireless platform." said Brian Casazza, Chief Operating
Officer of 9 Squared. "Our agreement with Jones Media Networks includes an
unprecedented television and radio campaign that promotes ringtones from top
country music artists, as well as a complete catalog of wallpapers and mobile
games."
"Mobile content is a natural extension of our business, and we believe
that our loyal viewers and listeners are thrilled to purchase ringtones and
wallpapers featuring their favorite artists," stated Jeffery C. Wayne,
President of GAC.
About Jones Media Networks
Jones Media Networks(TM), Ltd., a subsidiary of Jones International, Ltd.,
is an independent producer and syndicator of nationally distributed radio and
cable television programming and operates a leading network advertising rep
firm. The Company currently syndicates radio programming and services to
approximately 5,600 radio stations throughout the United States and reached
approximately 165 million radio listeners each week. The Company's cable
programming serves approximately 26.4 million Nielsen subscribers with Great
American Country(TM), Inc. (GAC(TM)). In addition, JMN has created a
significant Internet presence by extending its content and other resources to
numerous related web sites including GACtv.com.
About 9 Squared
9 Squared, based in Denver, Colorado, is a global leader in developing and
aggregating entertainment-based content for mobile phones. 9 Squared acts as a
liaison to the wireless entertainment marketplace and offers the ability to
reach millions of wireless subscribers world wide. 9 Squared's proprietary
technology and branded applications allow for delivery to more than
870 million handsets on CDMA, TDMA, and GSM networks utilizing protocols such
as J2ME, SMS, MMS, WAP, and BREW. 9 Squared operates one of the strongest
mobile entertainment catalogs (including ringtones, video games, applications,
and graphics), as well as develops and manages partner co-branded/white label
e-commerce sites.
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