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WirelessDevNet.com Press Release
BlackBerry Users Reclaim Fourteen Days of Personal Time a Year
Research In Motion has today published the results of a survey it commissioned with Ipsos Reid into the benefits of using BlackBerry handhelds. Among the report's conclusions is the compelling statistic that employers recuperate on average 188 working hours a year, or more than a working month(*1) for every member of staff they provide with a BlackBerry handheld. Employees also benefit from the improved productivity enabled by BlackBerry, salvaging on average more than 108 hours a year in personal time. This is the equivalent to more than thirteen days extra holiday a year (*2).
A 2004 DTI survey highlighted that 87% of employees would like more time to spend with friends and family and that nearly four in ten adults (38%) between the ages of 35 and 55 feel they currently spend too much time at work, at the expense of other commitments (*3). Two-thirds of respondents to Ipsos Reid's survey agreed that using the BlackBerry recovered personal time and improved their work/life balance.
The study was conducted with 210 BlackBerry users and 490 IT managers responsible for managing BlackBerry in their firms across the US, Europe and Asia Pacific. It found that the average BlackBerry user sends and receives 2,750 time sensitive emails a year while away from the office using their handheld. BlackBerry is having positive impact on team work within companies as well. Respondents almost universally agreed to the statement "BlackBerry has enhanced my workflow efficiency" (99 per cent agreed) with teams equipped with BlackBerry on average 29 per cent more efficient.
If you have any questions, or would like to see the full report, please contact:
Emily Wearmouth
Hotwire for RIM
+44 (0) 207 608 4634
emily.wearmouth@hotwirepr.com
A little background on RIM:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld(tm) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com .
A little background on Ipsos Reid:
Ipsos-Reid is a member of the Ipsos Group. Ipsos is a leading global survey-based market research group, with revenues of 538.5 million euros in 2002. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion and customer loyalty research, as well as forecasting and modelling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services.
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