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WirelessDevNet.com Press Release
SK Telecom Navigates With SiRF for LBS
SEOUL, Korea and SAN JOSE, Calif., Aug. 16 -- SiRF Technology Holdings, Inc. (Nasdaq: SIRF - News), a leading provider of GPS-enabled silicon and software location platforms, today announced the signing of a licensing and co-marketing agreement with SK Telecom Co., Ltd. of Seoul, Korea to enable wider deployment of location based services (LBS) worldwide. Under the terms of the agreement, SiRF and SK Telecom agree to create and jointly market to operators worldwide a new LBS platform based on SiRF's patented, multimode A-GPS SiRFLoc(TM) Server Engine and SiRFLoc Client software. As part of the agreement to support the next generation of LBS applications, SK Telecom will introduce multiple handsets using SiRF's landmark SiRFstarIII(TM) architecture.
"SiRF's leadership in providing high performance multimode location technology to the mobile phone industry fits well with SK Telecom's vision of a market leading flexible LBS platform," said Dr. Se Hyun Oh, vice president for SK Telecom. "SiRF's ability to provide autonomous mobile based, as well as assisted mobile station (MS) location, enables us to deploy a wide range of applications without major impact on operator networks."
"As Korea's number one mobile communications company, SK Telecom is taking a leadership role in developing an end-to-end LBS platform," said Kanwar Chadha, founder and vice president of marketing for SiRF. "SiRF is proud to partner with SKT to bring benefits of location technology to operators and consumers worldwide, including those using CDMA technology."
LBS: Benefiting Carriers and Users Alike
Seen as a key differentiator by wireless carriers and their subscribers, location based services offer the ability to find your friend or your child, navigate your way around a traffic jam, improve enterprise logistics, and play location based games. "For carriers anxious to provide value added services and boost average revenue per user (ARPU), location holds very real promise," according to Mobile Business News. The market reflects this potential: according to research firm Strategy Analytics, by 2005, the market for LBS will reach $6.5 billion in the U.S., and will top $9 billion in Europe.
About SK Telecom
SK Telecom was founded in 1984 as Korea Mobile Telecommunications Corporation, and reborn in the 1990s as SK Telecom. In a very short time, the company received a number of first rankings in various fields of the telecommunications industry. These included being recognized as the world's first company to commercialize digital code division multiplexing (CDMA) wireless service, the first company in Korea to provide wireless Internet service, and becoming the largest wireless service operator in Korea, with more than 18 million subscribers. With a presence in key communications markets worldwide, the company is focused on maintaining leadership by investing in new and emerging technologies, and on diversifying its mobile and multimedia services.
About SiRF Technology
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.
FORWARD-LOOKING STATEMENTS:
Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding SiRF's and SK Telecom's intent to create and jointly market a location-based platform based on SiRF's multimode A-GPS SiRFLoc Server Engine and SiRFLoc Client software, the anticipated benefits of the licensing and co-marketing agreement with SK Telecom, SK Telecom's intent to introduce multiple handsets using SiRF's landmark SiRFstarIII architecture, the benefits of location-based services, as well as the statements attributed to Strategy Analytics regarding the anticipated growth of the market for location-based services, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "agree to," expect," "believes," "anticipates," "plans," "expects," "will," "predicts," "designed to," and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance. SiRF's actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the market for GPS-based location awareness capabilities, our ability to keep pace with rapid technological change, the semiconductor industry, international operations and our ability to compete, and other risks and uncertainties discussed in the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2004 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.
NOTE: SiRF Technology and the SiRF logo are registered trademarks of SiRF Technology, Inc. Other trademarks are property of their respective companies.
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