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WirelessDevNet.com Press Release
Pelephone and Cash-U Go For Gold with Mobile Olympic Games
London - Cash-U Mobile Technologies, the power behind mobile entertainment, announced today that Pelephone, Israel’s first mobile operator, has launched its new Gaming Olympics in parallel with the opening of the Olympic Games in Athens. This new service was created using the Pecan Gaming solution provided by Cash-U in conjunction with mobile entertainment provider Eurofun.
Pelephone’s Gaming Olympics enables millions of customers to play a host of one-on-one and multiplayer sports games in tournament settings with the ability to post ongoing scoring on a special Internet site developed especially for the Olympics. The games available through Pelephone’s mobile entertainment environment include basketball, volleyball, shooting, boxing and athletics.
The Gaming Olympics is powered by Cash-U’s Pecan Gaming solution. Pecan Gaming forms part of the Pecan Mobile Entertainment Service Delivery Environment that empowers operators and ASP’s to control and deliver a suite of mobile entertainment services.
Eurofun, a growing force in the mobile entertainment industry, developed the Gaming Olympics and the associated internet site. Olympic contestants are able to choose the country they are representing and follow both their individual scores as well as the overall success of their country, in the various tournaments.
“The Gaming Olympic provides us with yet another excellent service offering, which builds on the success we have already realized with our ESC service,” said Eilon Agam, Vice President of Value-added Services and Content at Pelephone. “Our customers can enjoy the Gaming Olympics with competitions and tournaments in various disciplines, as individuals or in groups. We plan to continue to offer our customers new and exciting services like the Gaming Olympics.”
“We are very happy to continue working closely with Pelephone to provide customers with advanced mobile gaming solutions,” said Gabby Levy, CEO of Cash-U. “Cash-U has built excellent relationships with operators in Europe and Asia/Pacific over the last few years, and Pelephone certainly stands out as one of the most advanced in providing value-added services to its customers. Our relationship with Pelephone is strategic to Cash-U and we look forward to growing this relationship into the future.”
About Cash-U
Cash-U Mobile Technologies is a leading provider of advanced mobile entertainment solutions. Cash-U’s Pecan Entertainment Platform is a complete mobile entertainment delivery environment that empowers operators and ASP’s to create, control and deliver a wide range of compelling, revenue generating mobile entertainment services from a single point. This includes full content management and OTA (Over The Air) delivery of rich media types as well as single and multiplayer gaming on multiple formats from SMS to Smart Client (J2ME, Symbian). Cash-U’s Pecan Entertainment solutions are commercially installed with several of Europe’s and Asia’s leading operators including Telefonica, Vodafone, Wind, O2 and LG Telecom. Over 100 application developers are using Pecan SDK to develop mobile entertainment applications
About Pelephone
Pelephone Communications Ltd. is a leading cellular communications provider in Israel, with 1.9 million customers. As the nation’s first cellular operator, Pelephone pioneered Israel’s cellular communications revolution, resulting in one of the world’s highest market penetrations of mobile phones. The company is has maintained its leadership position by introducing leading edge CDMA2000 1xRTT digital technology Pelephone offer services to its customers under the brands of Pelephone and ESC - both offering a large variety of targeted applications and services.
About Eurofun
Eurofun is engaged in the development and operation of cellular entertainment services, and markets these services in cooperation with cellular operators and wireless ASPs. The company was established in April 2000 as an independent business unit of Eurocom Cellular Communications. Eurofun provides a wide range of services for 3 main channels including games, graphics and music, with support for multi-technology protocols such as: Web, SMS, MMS, J2ME, WAP, and 3G. The games and services developed by Eurofun are currently offered to millions of customers in Israel and Europe.
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