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WirelessDevNet.com Press Release

Digital Chocolate Debuts Innovative Content for BREW-Enabled Phones


SAN MATEO, Calif.--Aug. 18, 2004--Digital Chocolate, Inc., a developer of innovative content for mobile phones founded by personal computing and video gaming pioneer Trip Hawkins, today announced its first products for mobile phones enabled by QUALCOMM's BREW(R) solution.

The first Digital Chocolate products for BREW carriers include: Baseball Heroes of the MLBPAA by DChoc Sports(TM), an interactive game featuring Major League Baseball stars from the 1970s and 80s in the most realistic sports action available on a mobile phone; and DChoc Bubble Ducky(TM), a puzzle game that allows players to turn a few free moments into a challenging and entertaining experience.

"We're developing products to satisfy the desire of people who want dramatically improved and entirely new experiences from their mobile phones, not a tiny TV or a mediocre game machine," said Trip Hawkins, Digital Chocolate's CEO and founder, who has a notable history in personal computing and gaming, having founded and built the seminal games company Electronic Arts. "Our first titles set a new standard for production values and ease of use for mobile software and our longer-term goal is to develop software that leverages the fact that mobile phones are the first truly personal computers."

"It's exciting to see a company with a pedigree like Digital Chocolate's entering the wireless space as a BREW publisher," said Gina Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "With an industry pioneer like Trip Hawkins playing a leading role on the Digital Chocolate team, we expect to see them make their mark on the mobile entertainment space with innovative new products and consumer experiences. We look forward to working with them to grow the mobile software market."

The products will be available on the BREW solution as the first wave of Digital Chocolate distribution. The products will also be available for Java 2 Platform, Micro Edition platform (J2ME).

ABOUT DIGITAL CHOCOLATE
Digital Chocolate is a developer of innovative applications for mobile phones, including games, lifestyle and entertainment applications. Based in San Mateo, California, and founded in 2003 by software gaming pioneer Trip Hawkins, Digital Chocolate is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, as well as angel investors, including Bob Pittman, former COO of AOL/Time-Warner and founder of MTV. The company is planning to launch its first series of applications in July 2004. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

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