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WirelessDevNet.com Press Release
Drivers Put the Pedal to the Metal with Vindigo Traffic
NEW YORK--Aug. 23, 2004--Vindigo Studios, one of the best-known publishers of consumer applications for mobile devices, today announced the launch of Vindigo Traffic(TM), a personalized traffic service for wireless subscribers provided by ATX, one of the largest providers of telematic services for the automotive industry.
Vindigo Traffic's fully customizable service includes automated text alerts and continuously updated information. The subscription service also features estimated wait time for traffic jams and interactive color maps with flags marking delays caused by construction or accidents.
"When you're mobile, it's critical to have up-to-the-minute traffic information," said Jason Devitt, chief executive officer of Vindigo Studios. "And it's not always convenient to wait for the next traffic report. Like our other products, Vindigo Traffic provides all the information that people need, when they need it. In this case, it's before they start to commute or even when they're stuck in traffic."
Unlike its competitors, Vindigo Traffic offers an automatic text alert functionality. Subscribers can set the service to notify them via SMS with real-time information on traffic delays depending on their individual preferences. These options include designated routes, time of day, and three levels of alerts. Messages provide the cause and length of delays.
"The ability to deliver timely traffic alerts is crucial," emphasized Ron West, vice president of sales and marketing, ATX. "ATX has several years' experience delivering real-time traffic reports to vehicles and drivers, and particularly value alerts, which help most when the unexpected happens and informs commuters of only what impacts them. The result is personalized, actionable information--in advance."
For more information and instructions on how to download Vindigo Traffic onto mobile phones, visit www.vindigo.com/traffic.
About ATX
Based in the Dallas-Fort Worth, Texas, area and Dusseldorf, Germany, ATX Technologies is the world's second largest provider of telematics services for the automobile industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. ATX also provides telematics services designed to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers -- Mercedes-Benz, BMW, Maybach, and Rolls-Royce Motor Cars. For more information, visit www.atxg.com.
About Vindigo Studios
Vindigo Studios is one of the best-known publishers and developers of consumer information and entertainment applications for mobile devices. Vindigo Studios' proprietary technology and network of content partners power compelling applications on every major wireless carrier in the U.S. More than two million consumers have downloaded a Vindigo Studios application; Deloitte and Touche recently recognized the company as a "Rising Star" for its rapid revenue growth. More information can be found at www.vindigostudios.com.
Vindigo is a registered trademark of Vindigo Studios, Inc. All other names may be the trademarks of their respective companies.
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