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WirelessDevNet.com Press Release
New enhanced Lavalife(R) Mobile allows singles color, picture wireless dating
NEW YORK and TORONTO, Aug. 23 - Lavalife, Inc., a subsidiary
of MemberWorks Incorporated (Nasdaq: MBRS), one of the leading providers of
technology-based dating services for singles today announced an enhanced
version of Lavalife(R) Mobile (http://www.lavalifemobile.com). The full color,
graphic premium WAP(x) version of Lavalife Mobile allows members to seek out
and exchange messages with other active singles wherever, whenever,
conveniently using their mobile phone. The service is now available throughout
the US and Canada.
Built exclusively for the mobile environment, the new subscription-based
service demonstrates Lavalife's unrelenting commitment to its members' demand
for advanced wireless products. Today, Lavalife Mobile is the only premium
mobile dating service available via Text and WAP both in the US and Canada.
"We are excited to build on the success of Lavalife Mobile, by offering
an enhanced color, picture version of the service," said Lavalife CEO
Bruce Croxon. The new Lavalife Mobile service helps to broaden users'
experience beyond the PC to allow our members to meet like-minded singles
anytime, anywhere using their mobile phones."
Lavalife Mobile's premium WAP service is now available with browser
capable mobile phones on major U.S. carriers including AT&T Wireless and Bell
Mobility, Microcell Solutions (Fido), Rogers Wireless and TELUS Mobility in
Canada. Following a one-time login, singles gain unlimited mobile access to
other singles for just $4.99 per month.
"In addition to offering a rich experience on it's own, our WAP service
works with both our text messaging service (text "JOIN" to 25425) and our
massive phone service (select "Voice Clicks" in WAP), with more "all in one"
services in the works," added Andrew Osmak, VP Corporate Development.
(x) WAP - Wireless Application Protocol. A protocol developed to allow
intelligent transmission of optimized Internet content to wireless
phones.
(xx) Cost in addition to Carriers' standard rates.
ABOUT LAVALIFE, INC.
Lavalife, Inc., one of the leading providers of technology-based dating
services, allows its members anytime, anywhere access to like-minded singles
with revolutionary offerings like Lavalife(R) Mobile (http://www.lavalifemobile.com).
Founded in 1987, Lavalife markets its web and telephone products in over
60 markets across the United States, Canada and Australia. Lavalife's
open-minded approach to dating allows members to choose how they want to
"click" with other singles by offering three unique categories: dating,
relationships and intimate encounters. Since its inception, Lavalife has
attracted over 6 million unique members. Lavalife members exchange
1.3 million messages every day. Lavalife is a subsidiary of MemberWorks
Incorporated (Nasdaq: MBRS). For more information on Lavalife, visit
http://www.lavalife.com/corp and http://www.lavalife.com/mediaroom.
Any statements herein regarding the business of Lavalife that are not
historical are "forward looking statements" that are intended to qualify for
the safe harbor provisions from liability provided by the Private Securities
Litigation Reform Act of 1995. Forward looking statements include, but are not
limited to, any projections of earnings, revenues or other financial items;
any statements of the Company's plans, strategies or objectives for future
operations; statements regarding future economic conditions or performance;
and any statements of belief or expectation. All forward looking statements
rely on assumptions and are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. Risks and
uncertainties that could affect the Company's future results include general
economic and business conditions, the level of demand for the Company's
products and services, increased competition and regulatory and legal matters
and uncertainties. Additional discussion of these and other factors that could
cause actual results to differ from those intended is contained in MemberWorks
Incorporated's most recent Quarterly Reports on Form 10-Q and Annual report on
Form 10-K as filed with the SEC.
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