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WirelessDevNet.com Press Release
Madonna Launches Mobile Storefront
BOSTON--Aug. 24, 2004--
Madonna and m-Qube Unveil the First Artist Mobile Content Web Store in the U.S. and Canada; Allows Fans to Digitally Download her Ringtones, Content and Images to Mobile Phones with Charges Going Directly to their Wireless Bill
In a milestone for the mobile content and entertainment industry, Madonna today announced the launch of the first artist-driven Web-based store to sell ringtones, images and other mobile content. The mobile store, powered by m-Qube, allows Madonna to reach her fans in the U.S. and Canada from her Web site, Madonna.com, by offering exclusive content that they can personalize their mobile devices with.
Madonna fans will be able to easily browse and purchase the artist's content on Madonna.com or through their mobile device simply by providing their mobile number and handset type with charges going directly to their wireless bill. This makes finding and purchasing content much easier, quicker and convenient for consumers.
"Madonna sees the future of the music business tied intimately to the wireless space and doing this deal is the first step of many to utilize the robust capabilities of mobile phones," said Caresse Henry, Madonna's manager.
With this announcement, m-Qube recognizes the growing importance of ringtones as a legitimate entertainment product. m-Qube's mobile storefront solution gives artists an exciting new channel to further monetize their talents in addition to helping them use the wireless channel to market directly to fans and encourage album sales while maintaining quality control and discouraging piracy of copyrighted music content.
"Being the company chosen by a music superstar of the stature of Madonna to distribute her digital content for the first time is a tremendous honor for us," said Jeffrey Glass, CEO of m-Qube. "It validates our mobile storefront strategy and the importance of delivering high-quality content and premium, cross-carrier billing solutions to content owners. Our technology drives revenue for content owners because we make purchasing easy; content is just a few keystrokes away for consumers with mobile devices and the convenience of charges on their monthly carrier bill."
m-Qube's mobile storefront solution helps content owners display, promote and sell any type of mobile content including graphics, ringtones, games and other media applications. The company offers a complete suite of technology and services to monetize content by leveraging existing Web and promotional traffic.
About m-Qube
m-Qube is headquartered in Boston, Massachusetts with offices in Redmond, Washington and Toronto, Ontario. The company provides world-class media, marketing and entertainment companies with the most comprehensive mobile delivery technology available in the market today. m-Qube provides a single interface for connectivity, an extensive content catalog, application development, monitoring, billing and transport to enable brands of all types to offer their consumers a wide variety of mobile products including ringtones, games, images and messaging. Leading companies including Telus Mobility, MuchMusic and Bollyvista have selected m-Qube's premium billed online mobile storefront solution. The company's strategic wireless partners include Verizon Wireless, Cingular Wireless, Sprint PCS, AT&T Wireless, T-Mobile USA, Nextel Communications, Cincinnati Bell Wireless, Bell Mobility, Rogers Wireless, Telus Mobility, Microcell (Fido (R)), SaskTel, MTS and Aliant Mobility. For more information, please visit us at www.m-Qube.com.
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