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WirelessDevNet.com Press Release
Telsis Wins Groundbreaking Text & Voice Voting Deal From Telia
Infrastructure vendor Telsis has confirmed its leading position in the televoting market by winning a multi-million euro order to create a one-number text and voice voting system for Swedish telco Telia.
Supplied by Telsis seven years ago, Telia’s MegaCall system already handles over 100 million premium rate voice calls a year. Now Telsis is enhancing MegaCall to support text and voice voting to the same number, creating the first service of its kind anywhere in the world.
The move will increase choice for programme makers, event organisers and end-users, and grow revenues still further, says Telia mass calling product manager Stewe Wahlström. “We’ve already talked to some of our larger broadcast customers about SMS and they’re very excited.
“At the moment, if they want to offer viewers simultaneous voice and SMS response they have to work with two different suppliers and show two different numbers on screen. That’s complicated for them and complicated for the public. The enhancements to MegaCall will mean one deal, one system and a single response number for both text and voice. We’re expecting combined voice and text to deliver significant growth in audience participation and revenues.”
The enhancements to MegaCall will see the first deployment in Sweden of the Intelligent SMS Router, the revolutionary carrier-grade platform developed by Telsis, now firmly established as the de-facto standard in next-generation messaging infrastructure. Mobile operators including Vodafone and T-Mobile are already users and the SMS Router is now being distributed globally by Ericsson.
Within MegaCall, SMS Routers receive text votes directly from the mobile networks over SS7 MAP, avoiding the SMSC bottlenecks that restrict throughput in legacy networks. The SMS Routers process the text votes and send instant replies directly to voter handsets.
Jeff Wilson, Telsis chairman comments: “There are two key benefits with our solution. Firstly, by avoiding the SMSC, Telia immediately increases throughput and therefore customer satisfaction. Secondly, an easy-to-manage system with one number for text and voice voting simplifies the whole voting experience for both producers and participants. Consequently, message volumes will be significantly increased, driving additional revenues.”
Telsis voting solutions let operators comfortably handle national-scale real-time voting events that concentrate many millions of text votes in just minutes. Call and text management, winner selection and data collection are handled centrally while an event management platform enables customers, such as brands and broadcasters, to configure and run their own text and voice events using a conventional Web browser.
With its headquarters, research and production site in the UK, Telsis (www.telsis.com) has sales and support operations in Germany, Italy, The Netherlands, Spain, Singapore and Australia. The company offers a range of carrier-grade infrastructure platforms including intelligent SMS Routers, IN service control points, switches, protocol converters and advanced IVR solutions that support a wide variety of innovative value-added text and voice services. Telsis products are in use with major fixed and mobile network operators around the world.
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