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WirelessDevNet.com Press Release
Playboy Announces Deal to Distribute Wireless Entertainment Within North America
NEW YORK, NY and SEATTLE, WA (December 2, 2004) - Playboy Enterprises, Inc. (NYSE: PLA, PLAA) today announced a deal to expand content distribution via wireless within the United States. With the addition of the U.S., Playboy is now offering wireless entertainment services through licensees in 17 territories around the globe including Germany,
the United Kingdom, Australia and Brazil.
Under the new agreement, Dwango Wireless (OTCBB:DWGN), a developer and publisher of entertainment content and applications for mobile phone users, will provide Playboy-branded content on-demand to more than 170 million North American wireless subscribers. Playboy fans will soon be able to experience the fun and sexiness of the classic Playboy lifestyle through custom content including Playboy-themed games, images, video clips, voice clips and ring tones. The first content offering will be available in early 2005.
"Given the extraordinary success we've had with our wireless offerings around the world, we felt the time was right to expand our wireless content to the millions of U.S. subscribers," said Randy Nicolau, president of distribution for the Playboy Entertainment Group. "Dwango has both the technological expertise and marketing savvy to develop and distribute our mobile entertainment content and we are confident that they will be a great partner in this venture."
"Dwango Wireless is extremely excited to work with such a well-known and respected lifestyle brand like Playboy to deliver first-rate entertainment content that people can access via their mobile devices.
The Playboy Mobile service in North America will focus on fun and high-quality content ranging from games to images and mobile music to video," said Alexander Conrad, president and COO of Dwango Wireless.
"Playboy enthusiasts will soon have the ability to select from a diverse library of content that fits their unique interests. Playboy has had great success in international mobile markets, and we believe the brand is strongest in the North American marketplace. Consumers are going to love this service!"
About Playboy Enterprises Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates a network of web sites including Playboy.com, a leading men's lifestyle and entertainment site.
About Dwango North America
Dwango North America (OTCBB:DWGN) offers a comprehensive approach for bringing lifestyle and affiliate brands to the wireless arena through customized entertainment content, ringtones, games and applications for mobile phones. A key player in the wireless industry, Dwango Wireless provides unique content for some of today's hottest lifestyle brands,
including ESPN Bassmaster and X Games, and Rolling Stone. Dwango North
America holds exclusive technology and trademark licenses from Dwango Co. Ltd. of Japan. Dwango North America corporate information can be found at www.dwango.com.
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