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WirelessDevNet.com Press Release
FINAL FANTASY® DEBUTS ON AT&T WIRELESS mMODE(tm) SERVICE
LOS ANGELES, Calif. and REDMOND, Wash. (February 9, 2004) -- Square Enix U.S.A., Inc. ("Square Enix U.S.A."), the publisher of Square Enix(tm) interactive products in North America today announced the availability of "Square Enix Gallery" on AT&T Wireless' popular mMode service. The "Square Enix Gallery" is a series of downloadable wallpapers featuring a variety of characters from the popular FINAL FANTASY® video game series. This is the first offering of FINAL FANTASY in the mobile phone content arena in North America. The "Square Enix Gallery" is available on select AT&T Wireless
mMode(tm) phones, delivering FINAL FANTASY content to gamers on-the-go.
The "Square Enix Gallery" showcases wallpapers from the FINAL FANTASY video game series, one of the best-selling video game franchises, with over 48 million units sold worldwide. This exciting new service starts off with more than 200 wallpapers featuring characters, art and CG images from hit game titles "FINAL FANTASY XI," "FINAL FANTASY X-2" and "FINAL FANTASY X"
as well as customizable character wallpapers from "FINAL FANTASY XI." All
wallpapers are available on AT&T Wireless' mMode service for $1.99 per download. The "Square Enix Gallery" can be accessed through the Games and Tones menu listed on the main mMode Guide. Additional wallpapers featuring other popular Square Enix franchises will also be available in the future.
In Japan, the "Square Enix Gallery" service has been available for over a year and is one of the most popular downloadable wallpaper services on the i-mode® mobile service provided by NTT DoCoMo and EZ web by KDDI. Further information on Square Enix's mobile entertainment content is available at http://www.square-enix-usa.com/mobile.
"AT&T Wireless' collection of downloadable content through the mMode service is industry leading. Our partnership with AT&T Wireless in the U.S. allows us to further extend the FINAL FANTASY franchise to today's mobile community," said Yoichi Wada, president of Square Enix Co., Ltd. "Not only will our fans play FINAL FANTASY games in front of a TV or computer, but they will now be able to carry around their favorite characters on their phones. The wireless phone market presents an enormous opportunity for growth and we plan to continue to expand our offerings in this space."
"Square Enix's industry-leading entertainment offerings are precisely the kind of compelling niche content we seek to offer mMode subscribers," said Sam Hall, vice president of mMode services, AT&T Wireless. "FINAL FANTASY content is enormously popular overseas and we anticipate avid fans in the U.S. will be delighted to download these wallpaper screens on their phones."
About Square Enix Co. Ltd. and Square Enix U.S.A., Inc.
Headquartered in Tokyo, Japan, Square Enix Co., Ltd. (Square Enix) develops, publishes, and distributes entertainment content including interactive entertainment software and publications in Japan, North America, Europe, and Asia. Square Enix brings two of Japan's best-selling franchises - FINAL FANTASY®, which has sold over 48 million units worldwide and DRAGON QUEST (DRAGON WARRIOR® in North America) which has sold over 31 million units worldwide - under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to
push the boundaries of creativity and innovation.
Square Enix U.S.A. Inc., located in Los Angeles, Calif., handles operations in North America including localization, marketing, and publishing of Square Enix titles. More information on Square Enix U.S.A. can be found on the Internet at http://www.square-enix-usa.com.
About AT&T Wireless
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.980 million subscribers as of December 31, 2003, and revenues of more than $16.6 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at www.attwireless.com.
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