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WirelessDevNet.com Press Release
QUALCOMM Hosts Inaugural European BREW(TM) Developers Conference in London
LONDON, Feb. 17 -- QUALCOMM Incorporated
(Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access
(CDMA) digital wireless technology, held its inaugural European BREW
Developers Conference on Thursday, Feb. 12, in London. The event brought
together more than 125 application publishers and developers as well as
European operators and device manufacturers to learn more about the benefits
of QUALCOMM's BREW offering of products and services.
The conference provided a networking forum for attendees to learn from
technical and business tracks dedicated to sharing knowledge and expert
resources on using the BREW system to develop applications, customize
devices
with advanced content including multimedia messaging services (MMS), Web
browsers and user interfaces (UI), and to differentiate products and
services
to increase revenues for mobile operators.
Johan Lodenius, senior vice president of European Business Relations for
QUALCOMM Internet Services, began the conference with opening remarks. "The
first European BREW Developers Conference shows our commitment to building
strong, collaborative relationships with European publishers and developers
and further demonstrates the solid presence we are building in the European
wireless marketplace. QUALCOMM is providing the international wireless
community with tremendous flexibility and openness through the BREW system
providing control for operators interested in delivering differentiated and
compelling value-added services while ensuring they receive a secure, low
cost
solution that meets their business needs."
The conference featured a keynote presentation by Paul Palmieri,
director
of business development for Verizon Wireless, and attendees also heard
presentations from Luis Avelar, vice president of marketing and innovation
for
Brazilian operator, VIVO and Trip Hawkins, founder of Electronic Arts.
"The BREW solution has helped us develop a competitive advantage and
helped drive our data services all with a low cost for deployment," said
Avelar. "For VIVO, the BREW system gives a very rich user experience and
really allows us to segment our offering for the market. It also provides
the
best development environment and the most flexibility, for example our MMS
runs on top of BREW."
Rio Caraeff, vice president of Wireless Services, Sony Pictures Digital
Networks, presented a case study targeted toward publishers and developers
that attended the conference to learn why they should take the steps to
create
content for the BREW solution. "Sony Pictures Mobile has a significant
number
of subscribers to its games thanks to the flexibility of the BREW system,"
said Caraeff. "The BREW solution and system enables us to get our products
to
market more quickly and efficiently than other mobile platforms."
A panel of successful publishers and developers participated in a
roundtable session moderated by Dr. Richard Windsor, analyst, Nomura.
Participants included:
* Scott Lahman, president, Publishing, JAMDAT Mobile
* Paul Beardow, chief technology officer, Superscape
* Boris La Croix, executive vice president, Digiplug
* Jim Eckstrom, vice president business development, ACCESS Co. Ltd.
Jan Lezny, senior director of European Business Relations, QUALCOMM
Internet Services, also hosted a panel session that featured several BREW
Global Publishers. Guilherme Rafare, managing director, IN3, and Norbert
Chang, chief executive officer, Enorbus, both gave developers at the
conference insight into QUALCOMM's BREW Global Publisher program and
identified the large global market of operators that are looking to offer a
wide array of compelling and advanced content. The conference also
consisted
of several technical sessions as well as an overview of integrating location
based services into BREW-based applications.
QUALCOMM's BREW system provides products and services that connect the
mobile marketplace value chain, which includes application developers,
publishers, content providers, device manufacturers, operators and
consumers.
Publishers and developers worldwide are generating revenue from
BREW-based
applications and content, and 24 manufacturers have offered more than 115
BREW-enabled device models to consumers. BREW is successfully enabling the
commercial wireless data services of many very successful operators,
including
Verizon Wireless, ALLTEL, MetroPCS, Midwest Wireless and U.S. Cellular in
the
United States, China Unicom, KDDI in Japan, KTF in South Korea, Telstra in
Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth
Ecuador, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Telcel in
Venezuela, Movilnet in Venezuela, Verizon Dominican Republic, Verizon
Wireless
Puerto Rico and Pelephone in Israel.
QUALCOMM Incorporated ( www.qualcomm.com ) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE
500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news
release
contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which the BREW platform is
deployed and the BREW solution is adopted, change in economic conditions of
the various markets the Company serves, as well as the other risks detailed
from time to time in the Company's SEC reports, including the report on Form
10-K for the year ended September 28, 2003, and most recent Form 10-Q.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW and
Binary Runtime Environment for Wireless are trademarks of QUALCOMM
Incorporated. All other trademarks are the property of their respective
owners.
For further information, please contact: Michele Bakic, QUALCOMM
Internet Services, +1-858-651-4017, mbakic@qualcomm.com, or Emily Gin, Corporate
Public Relations, +1-858-651-4084, publicrelations@qualcomm.com, or Bill Davidson,
Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of QUALCOMM
Incorporated.
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