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WirelessDevNet.com Press Release
General Wireless drives new eSMS market
Stockholm, Sweden, February 17: General Wireless, provider of two-way eSMS to Europe’s leading operators, today announced the availability of eSMS Executive for Lotus Notes and Outlook Express, in addition to MS-Outlook. eSMS Executive enables mobile operators worldwide to access the profitable and emerging eSMS market by providing a full service for sending, receiving, replying and forwarding SMS in all major email programs.
Prioritizing revenue streams from mobile data, mobile operators today find eSMS Executive’s enhanced connectivity highly attractive. eSMS Executive converges the technologies of SMS and email programs, providing a rich set of capabilities, including identical email layout, sending multiple messages directly from contact and distribution lists, handling replies in the email box, using the convenience of a PC to write SMS, contacting individuals anytime anywhere, and charging SMS to prepaid or monthly bills.
Mobile operators integrating this service in their service portfolio can attract new and fuel existing subscribers, driving both SMS and voice-response traffic. eSMS Executive offers easy access by downloading software from an operator’s website. It opens up new business opportunities for corporate users and, as mobile operators can brand their own service and include their logo in email programs, it strengthens customer relationships.
“By adding support for Lotus Notes and Outlook Express to our existing eSMS Executive Outlook offering, our aim of satisfying mobile operators’ needs for a user-friendly, two-way eSMS service for all major email programs driving their SMS traffic seems to have succeeded” says General Wireless CEO Anders Hardebring. “We have concluded discussions with several leading operators, who will launch the service in the next couple of months”.
For further information, please contact:
Anders Hardebring, CEO, General Wireless, +46 70 591 06 14, anders.hardebring@generalwireless.se
About General Wireless (www.generalwireless.se)
General Wireless provides user-friendly, two-way eSMS solutions to mobile operators for corporate and personal use. The company is a Microsoft Office Marketplace partner in the US, UK, Germany, France, Netherlands, Norway and Sweden, as well as an IBM Development World partner. Based in Stockholm, Sweden, the company is funded mainly by Argnor Wireless Ventures (www.argnor.com), Business Builders (www.businessbuilders.se) and the Sixth Swedish National Pension Fund (www.apfond6.se).
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