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WirelessDevNet.com Press Release
RENESAS AND CRITERION TEAM UP TO DELIVER COMPLETE MOBILE SOLUTION FOR SH-MOBILE PLATFORM
February 19th, 2004 - Criterion Software, the world's leading provider of middleware technology for the game development industry, announces a partnership with Renesas Technology Corp., the joint-venture semiconductor company established by Hitachi, Ltd. (TSE: 6501, NYSE: HIT) and Mitsubishi Electric Corporation (TSE: 6503), which will see the delivery of a complete graphics middleware solution for SH-Mobile platforms.
Criterion's RenderWare Mobile initiative will facilitate the integration and optimization of Hybrid Graphics' OpenGL ES 1.0 and JSR 184 embedded graphics middleware solutions for the market leading SH-Mobile silicon architecture. The solutions will be available to SH-Mobile licensees from 1st March 2004. Hybrid's technology for embedded graphics standards are widely adopted across the mobile industry, and are acknowledged as the solution of choice for maximizing the value of silicon and devices to the consumer.
The partnership will also see RenderWare® support for select SH-Mobile licensees who wish to promote their devices as target platforms for mainstream premium games. RenderWare is already the game development technology of choice for console and PC platforms, and this partnership will enable its existing customers and mainstream game development projects to simultaneously deliver across SH-Mobile devices.
"Hybrid's embedded graphics solutions, integrated and optimized for the SH-Mobile platform, eliminates risk, cost and delay for our licensees in delivering devices to market which are capable of supporting the very best mobile games and multimedia content," says Chris Litchfield, Mobile Communications Business Group Manager of Renesas Technology Europe. "RenderWare is best in class middleware for today's game developers, so its support for SH-Mobile will enable our customers to increase the value of their devices by bringing mainstream premium games to consumers."
"Renesas instantly recognised the opportunity presented by the RenderWare Mobile initiative to provide their customers with an end-to-end standards-based solution for game development and delivery," says Lincoln Wallen, VP RenderWare Mobile. "The characteristics of SH-Mobile architecture enable higher quality game content in mobile phones. Renesas Technology's SH3-DSP architecture combined with the Criterion's Renderware Mobile has the power to provide market leading games performance to the end users."
FOR FURTHER INFORMATION PLEASE CONTACT:
Criterion Europe
Lincoln Wallen, Criterion Software
Nicola Kirby, Criterion Software Tel +44 (0) 1483 406296 Email: nkirby@csl.com
Hybrid Graphics
Mikael Honkavaara, Hybrid Graphics
Konsta Hansson, Hybrid Graphics Tel +358 (9) 6866 3847 Email: konsta@hybrid.fi
Renesas Technology Europe
Jonathan Colbourne Tel: +44 (0) 1628 585163
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