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WirelessDevNet.com Press Release
SmartPath MMS 5.0 Available for IBM WebSphere
MORRISVILLE, N.C., Jan. 6 -- SmartPath Inc., the visionary
leader in marketing resource management (MRM) software applications, today
announced that its comprehensive MRM solution, SmartPath MMS 5.0, is available
for companies on the IBM WebSphere 5.0 application server platform. With
capabilities specifically designed for WebSphere users, SmartPath MMS works
with existing business processes and provides tighter integration between the
planning, budgeting and execution of marketing initiatives, to meet the "on
demand" marketing needs of IBM customers worldwide.
With the widespread adoption of IBM WebSphere, major enterprises are
demanding that the technology they rely on to handle marketing operations and
management be integrated with the leading application server. SmartPath
provides deep MRM functionality, which enables marketers to optimize core
functions including information management, operations and team communication,
from the initial strategic planning and creative development phases right
through program execution and final evaluation. SmartPath's unique marketing
resource management capabilities delivered through WebSphere will provide IBM
customers with the power to better drive efficiency and marketing.
"As SmartPath becomes the most widely-adopted MRM platform, supporting IBM
WebSphere aligns SmartPath with global customer organizations that have large-
scale marketing departments, and take technology and marketing standards quite
seriously," said Michael Doernberg, president and CEO, SmartPath Inc.
"SmartPath provides an innovative and comprehensive set of MRM functionality
with the flexibility to meet each customer's business process and marketing
requirements. World-class organizations rely on SmartPath MMS to help them
manage and execute marketing initiatives faster and with more effective use of
resources."
SmartPath MMS 5.0 for WebSphere is available for immediate licensing.
Interested parties should contact SmartPath at 919-462-1489 or visit SmartPath
at http://www.smartpathinc.com.
About SmartPath Incorporated
SmartPath is the visionary leader among marketing resource management
vendors and provides the most comprehensive, robust and flexible solution to
companies whose marketing activities are critical to their success. SmartPath
allows organizations to more effectively manage the planning and budgeting,
development, distribution and measurement of all their marketing initiatives -
facilitating speed to market with more effective use of resources. SmartPath
is the provider of choice for some of the world's most innovative companies
including GlaxoSmithKline, Wyeth, Progress Energy, Target, Novartis,
Victoria's Secret, Kohler and the National Geographic Society. SmartPath is
headquartered in Research Triangle Park, NC with European offices in London.
For more information, visit http://www.smartpathinc.com.
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