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WirelessDevNet.com Press Release
Vodafone and AND develop first true Location Based Services
Rotterdam, 8 January 2004 - Vodafone is the first mobile operator in the Netherlands to launch true Location Based Services. Building on the latest XML technologies, AND developed Streetguide in close corporation with Vodafone. Streetguide automatically plots the current location of the mobile phone owners on a map. The service is available on the Vodafone live! platform.
AND developed the Streetguide for Vodafone, based on the wishes and demands by Vodafone. With GeoAccess, AND's XML Web Service, AND was able to develop an unique Location Based Service. "The joint development of Vodafone and AND proved to be very successful. Based on the mobile expertise of Vodafone and technological geo expertise of AND, Vodafone and AND reconfirm their leading position in their markets." says AND's Dirk van Loenen.
Streetguide determines the current position of the mobile phone in the Netherlands based on cell information. This functionality helps users to find locations and establish the direction of travel to reach a given destination. Using the location generated by the mobile phone, one can search for the nearest Point of Interest and plan a route. The route description indicates the most important directions along the route, making navigation easy. Streetguide is available on the Vodafone live! platform.
Privacy guaranteed
Vodafone commits itself to guaranteeing the privacy of its customers in the best possible way. Therefore Vodafone will only offer location-based services to customers who have explicitly indicated that they want to use these services. This means that the customer's location in the network will only be determined after giving prior consent. By means of a signed contract Vodafone ensures that the providers of these services only use the location-information for services that customers have signed up for.
About AND
AND (AEX: AND). Is the international specialist in the provision of georesource solutions for developers of CRM, SCM, ERP, Fleet Management and Mobile Location Services applications and has enterprise applications installed worldwide. It supplies to development partners and customers such as AOL, HP, IBM, Eastman Kodak, Manugistics, MapInfo, MapQuest, Microsoft, Sony, Unilever, and Vodafone.
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