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WirelessDevNet.com Press Release

Cash-U adds fourteen high-score posting games to mobile games catalogue


London—January 20th, 2004: Cash-U Mobile Technologies, the power behind mobile entertainment, today announced that it has added fourteen tournament-enabled games to its growing Pecan Content portfolio. Available to customers of Cash-U’s Pecan Gaming platform, Pecan Content provides mobile operators with an extensive catalogue of ready-to-play applications that take full advantage of Pecan Gaming’s advanced network-aware features.

By providing high-score posting functionality, mobile gamers can compete against each other for a place in the Hall of Fame as well as search through live rankings on the Internet or their mobile. Using the Pecan Gaming platform, operators can set up leagues and tournaments and give their customers the additional incentive of prizes. This significantly enhances the user experience, enabling operators to increase mobile entertainment usage and drive data traffic in order to raise ARPU (average revenue per user).

These new additions to the Pecan Content games catalogue include a wide variety of game formats and styles with single-player and multi-player functionality. Whether customers want to kayak their way past sharks in the Amazon River, punch their way to the boxing championship title or try their luck on the roulette and blackjack tables, there is something for everyone.

The games come from developers such as Ananas, GameBit, CellFun, Microjocs and Large Animal, all members of Cash-U’s growing developer community. By using Cash-U’s latest SDK (Software Development Kit), developers can score-post-enable existing J2ME games in just a matter of hours in order to enter the next-step of mobile entertainment.

“Cash-U’s easy-to-use SDK enabled us to rapidly add value to our games by incorporating score-posting features,” Eran Polosetski CTO of GameBit. “We are impressed with Cash-U’s commitment to constantly improving its development kit and providing full support in order to help us create market-leading multiplayer applications.”

“It’s great to see so many developers using our new SDK to build cutting-edge games and make use of extra revenue generating features such as high-score posting,” comments Amir Peleg, CEO at Cash-U. “We’re now able to offer these games to our global operator customer base so that they can stay ahead of the competition and provide their customers with the next generation of connected mobile games.”

Pecan Gaming forms part of the Pecan Mobile Entertainment Service Delivery Platform that empowers operators and ASP’s to control and deliver a suite of mobile entertainment services. This unique centralised approach means that billing, statistics and report collection, as well as user administration for all platforms (including externally hosted ones), can be conducted directly from the Pecan platform.

About Cash-U

Cash-U Mobile Technologies is a leading provider of advanced mobile entertainment solutions. Cash-U’s Pecan Entertainment Platform is a complete mobile entertainment SDP (Service Delivery Platform) that empowers operators and ASP’s to create, control and deliver a wide range of compelling, revenue generating mobile entertainment services from a single point. This includes full content management and OTA (Over The Air) delivery of rich media types as well as single and multiplayer gaming on multiple formats from SMS to Smart Client (J2ME, Symbian). Cash-U’s Pecan Entertainment solutions are commercially installed with several of Europe’s and Asia’s leading operators including LG Telecom, O2, Vodafone, Telefonica and Wind. Over 100 application developers are using Pecan SDK to develop mobile entertainment applications

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