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WirelessDevNet.com Press Release
VIBES MEDIA LAUNCHES iRadio™, THE FIRST TEXT MESSAGING PLATFORM FOR INTERACTIVE RADIO PROMOTIONS
Evanston, IL, January 26, 2004 – Vibes Media, a leading provider of interactive text message marketing programs, today announced the general availability of iRadio™ an Instant Response Text Messaging Platform for Radio promotions. Radio stations can now interact on a mass scale, yet personally with listeners using Vibes’ text messaging platform. Listeners participate in promotions and contests via the text message function on their cell phones from anywhere without getting shut out by busy signals. Everyone who sends a message receives a response, regardless of service provider. Vibes’ iRadio Platform allows program directors and on-air personalities to customize contests and promotions through Vibes’ OptimumAnalysis Tools, effectively tailoring promotions according to listener response in real time.
KTTB/B96 – “The Beat of the Twin Cities” launched the first text messaging based program using Vibes’ iRadio Platform this summer in Minneapolis. Listeners from around the Twin Cities sent text messages to B96 DJs from anywhere, anytime using any cell phone and instantly received personalized responses. Using the OptimumAnalysis Tools provided by Vibes, DJs customized their programs on the fly and created keywords for participants to text into the station, where DJs monitored in real-time all of the messages being received. On-air personalities even replied to individuals’ phones through an online interface. Whether setting up a “text request line,” or telling listeners to send keyword text messages to win concert tickets, Vibes’ iRadio can be used to link text messaging to almost any on-air promotion.
A large number of B/96 listeners use text messaging and iRadio allowed them to communicate directly with the station in their own language. Hearing directly from their target audience gave station managers insight into how programming was being received, what part of their promotions were working and which were not, and provided their sponsors a vehicle for extended interaction with their consumers. Vibes’ iRadio Platform is a powerful new programming tool that ads depth and intelligence to radio promotions.
“I love the live nature of the interaction with my listeners,” said Tone E. Fly, DJ at B/96 in Minneapolis, “Vibes’ iRadio platform allows me to read incoming messages from listeners in real-time and choose who I want give a shout-out to on-air. I can even send my own personal messages right back to people.”
Interactive text messaging programs add a new dimension to radio sponsorships. By harnessing the interactive power of text messaging, radio stations can easily engage their listeners in one-on-one dialogue, even during large-scale contests. In addition to contest participation, listeners can text requests, shout-outs and votes using the cell phone they already have in their hand. Sponsors like the fact that each message to the listener can be tagged with a “powered by” message, making each communication brand-specific.
Vibes’ iRadio Platform provides real-time OptimumAnalysis Tools for real time program reporting, and station program directors can make adjustments on-the-fly in order to maximize audience participation. OptimumAnalysis parameters include:
· Event/Daily Volume – Number of messages throughout the duration of the event/day; including messages per person, messages per day, per hour, per contest, etc.
· Time Tracker – Time of day messages were sent
· Participant Tracking – Records and tracks participants in real-time
· Single Event Breakdown – Measures promotions by number of people responding, messages sent per person, and displays all correspondence
· Follow Up Programs – Allows event organizers to begin replying to participants with open-ended trivia questions to increase consumer/brand interaction.
“This is the first widely available platform that allows listeners to engage in a direct dialogue with a radio station’s on-air personality,” said Jack Philbin, president, Vibes Media. “Vibes’ iRadio Platform is the first large scale text messaging application designed specifically for radio. Text messaging is perfect for marrying radio’s inherent mobile nature to its mobile, phone-carrying audience. With text messaging, stations don’t have to worry about listeners being shut out by busy signals or having to staff phone lines, and they can leverage an exciting new medium for more revenue.”
About Vibes Media
Vibes Media is a leading interactive mobile marketing and services company based in Evanston, IL. Vibes creates, develops and executes highly interactive text messaging marketing programs designed to engage consumers through the use of text messaging. Vibes has helped consumer packaged goods companies, wireless service providers, concert promoters, professional sports teams and other consumer focused enterprises engage their customers in a real-time interactive dialogue using text messaging. Vibes has run over 250 text messaging programs in the United States meeting a wide range of brand specific objectives. In addition to its iRadio™ Platform, Vibes has successfully created and executed programs such as in-venue polling, open-ended trivia, text and win, player of the game, “Get on the Jumbotron,” halftime participant selection and real time statistics access. Vibes created Text-2-Screen™, a tool used at concerts to allow audience members the ability to send text messages to a live jumbo screen. Vibes is also working with companies to create on-pack/in-pack sweepstakes and on-premise programs using text messaging.
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