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WirelessDevNet.com Press Release
Linktone to Offer 2004 Olympic News Services to Mobile Users in China Through IVR Platform
SHANGHAI, China, July 15 -- Linktone Ltd.
(Nasdaq: LTON), a leading provider of wireless value-added services in China,
today announced that it has obtained the rights from China National Radio
Channel I, the leading news channel in China, to provide the network's audio
news coverage of the 2004 Athens Olympic Games to Chinese mobile users through
Linktone's interactive voice response (IVR) platform. Linktone was the only
wireless service partner selected for this particular service. The new
service further enriches Linktone's 2004 Olympics offerings, which cross
multiple platforms such as SMS, MMS and WAP, and include news and score
updates, picture downloads, sports-related games, sports star profiles and
community chat services.
Under its agreement with China National Radio, Linktone will customize and
aggregate the audio news coverage of the Olympics from China National Radio
Channel I and distribute it through a dedicated channel on Linktone's IVR
platform. Mobile users can call Linktone's special IVR service number, and
select and listen to coverage of games of interest.
''China's young mobile generation has always shown a great passion for
sports,'' said Raymond Yang, chief executive officer of Linktone. ''Our goal
is not only to provide basic updates of Olympic activities via our IVR system,
but also to leverage our capabilities as a multi-platform service provider to
offer users an even richer experience through text messages, color images, WAP
surfing and audio clips.
Min Shi, deputy editor-in-chief at China National Radio Channel I, said,
''In addition to our normal audio programs, we would like to bring more value
to our audience by working with companies like Linktone, which have strong
technology, in-depth product development know-how and a leading market
position in the wireless value-added service space. We believe that our
audience will enjoy the delivery of our content through a convenient mobile
distribution platform such as Linktone's IVR system.
About Linktone Ltd.
Headquartered in Shanghai, Linktone Ltd. is a leading provider of wireless
value-added services to mobile phone users in China. Working in close
partnership with China's mobile operators, China Mobile and China Unicom,
Linktone provides a diverse portfolio of wireless content and applications,
with a particular focus on media, entertainment and communications. Through
in-house development and alliances with local and international content
partners, the company develops, aggregates and distributes innovative and
engaging products for its growing user community.
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