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WirelessDevNet.com Press Release
Sony Ericsson launches Consumer Game Challenge 2004
STOCKHOLM, Sweden, July 15 - Sony Ericsson today launched a campaign web site, where games from the Sony Ericsson Game Developers Challenge 2004, a competition for mobile Java game developers, are published. Through consumer promotions in various countries, consumers are invited to influence the future content available for Sony Ericsson phones by participating in trying out the games, playing them through a web emulator and voting on different features.
The Sony Ericsson Game Developers Challenge 2004 has challenged developers to create the best Java games in five genres, including Action/Adventure, Sports, Role-Playing Games (RPG’s), Platform and Puzzle games, for the Sony Ericsson Z1010, K700 and Z500, offering cash prizes, global marketing opportunities and commercial distribution. The games from the Sony Ericsson Game Developers Challenge 2004 will be promoted globally to consumers over www.sonyericsson.com and via online marketing on external gaming sites in selected countries.
"More than 130 Java games were submitted, and we have performed testing of all the games to make sure they run properly on the phones and are good enough to be commercially distributed after the competition. We are now down to approximately 50 new games for consumers to play and vote on. We are hoping that this activity will stimulate increased interest among consumers for Sony Ericsson mobile phones and our entertainment offering," says Ulf Wretling, director and head of Content Development for GSM/UMTS phones at Sony Ericsson.
“This competition is the first to give consumers a unique chance to evaluate applications that have not yet hit the market, demonstrating Sony Ericsson’s commitment to stay in tune with consumer demand at the same time as third party applications are made a natural part of our product offering,” says Rikko Sakaguchi, Senior Vice President and Head of Product & Application Planning for GSM/UMTS phones at Sony Ericsson.
The results of the consumer voting will determine which 20 games will go to the finals and be evaluated by a jury from Sony Ericsson and the wireless gaming industry. The aim is to select one winner from each of the major regions of the world, to be announced on September 3, 2004.
The three winners of the competition will each get a $7,000 USD cash prize, Java verification paid for by Sony Ericsson through the JavaVerified™ program (www.javaverified.com), and prominent placement on Sony Ericsson Fun & Downloads (www.sonyericsson.com/fun) which is promoted as an integral part of the product offering. The winners of the Sony Ericsson Game Developers Challenge will be the first partners for consideration for pre-loaded content or top downloads links on coming MIDP 2.0 phones from Sony Ericsson.
In addition, all of the submitted games in the competition will be commercially distributed through the Sony Ericsson Application Shop (www.sonyericsson.com/applicationshop), so developers can start making money on their game. And naturally developers will keep the rights to their own game.
For more information about the Sony Ericsson Game Developers Challenge 2004, please visit:
http://developer.sonyericsson.com/site/global/newsandevents/campaigns/p_campaigns.jsp.
The consumer game challenge campaign site can be found at www.sonyericsson.com/gamechallenge/
Sony Ericsson Developer World is a global support program and web portal totally dedicated to helping serious wireless developers achieve business success by providing the documentation, tools, training, technical and go-to-market support they need in their development process. Sony Ericsson Developer World helps developers get on the fast track from mind to market, thereby ensuring that a constant stream of fun, useful and innovative content and applications is available for Sony Ericsson phones. www.SonyEricsson.com/developer
Sony Ericsson Mobile Communications AB serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com
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