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WirelessDevNet.com Press Release
The Discovery Channel Helps Lance Armstrong Go Mobile!
WASHINGTON, D.C., JULY 16, 2004 — The Discovery Channel and mobile technology partner Proteus, a unit of Telitas US, Inc.c are offering daily updates about Lance Armstrong and the U.S. Postal Service Team during the 2004 Tour de France, as well as a selection of action-packed race scenes to mobile phone users in the United States and Europe.
“Our company has a rich history of partnering with companies like Discovery to provide fans with branded wireless applications – from messaging to wallpapers and ring tones – that subscribers find both beneficial and entertaining,” said Patrick McQuown, president of Proteus.
The daily Tour updates, sponsored by the Discovery Channel, will be sent via SMS and available for $1.99 to AT&T and Verizon Wireless users. Additionally, AT&T mMode users can read detailed daily stage information and download wallpaper images of Lance Armstrong and US Postal Service team members. Award-winning cycling photographer Graham Watson provides the Photography. Various wireless carriers will offer these applications to European users. To sign up for Race Alerts, send the word “TOUR” in a text message to 85288 with your mobile phone now.
The one-time charge will appear on your mobile phone monthly bill.
Last month Discovery Communications announced a new global partnership to become the title sponsor of five-time Tour de France champion Lance Armstrong’s U.S. Postal Service Pro Cycling Team. Beginning in 2005, the team will be known as the Discovery Channel Pro Cycling Team.
About Proteus
Proteus is a unit of Telitas US, Inc., and as the United States’
leading provider of wireless applications and carrier connectivity to the content community, enjoys ongoing relationships with all major U.S.
wireless carriers. Proteus was the first company in the U.S. to bring wireless applications to the mainstream television audience with FOX Sports’ broadcasts of the NFL’s 2001 NFC championship game and Super Bowl XXXVI in 2002. Additionally, Proteus handled Cingular Virtual Crew Chief (NASCAR on FOX) in 2002, which marked the first usage of two-way SMS interactivity in a U.S. television broadcast. Recent wireless entertainment hits from Proteus include HBO's "The Sopranos," and TLC's "Trading Spaces: Home Free." Formed in 1996, the company is headquartered in Washington, D.C., with offices in New York and San Francisco.
About The Discovery Channel
Discovery Channel is the United States’ largest cable television networks, serving 88.6 million households across the nation with the finest in informative entertainment. Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home Channel, Discovery Wings Channel, Discovery en Español and FitTV. The unit also distributes BBC AMERICA.
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