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WirelessDevNet.com Press Release
Breakthrough Premium SMS Self Service Web Portal Launched by Mobileway And ZIM
London, U.K. and Ottawa, Canada – July 20, 2004 – Mobileway, the global leader in mobile messaging, marketing and entertainment, and ZIM, a leading mobile consumer and enterprise application developer for the global two-way SMS (Short Message Service) channel, today launched their premium SMS self service web portal. The low cost Internet service coupled with an easy to use ‘point and click’ interface expands opportunities for mobile content, services and applications.
This breakthrough, web-based service eliminates hefty set-up charges and does not require users to do any complex programming. This reduces the barriers to entry for many businesses and simplifies the process for those already using premium SMS. The premium SMS service provides connectivity to some 50 million mobile subscribers and is accessible through independent web sites operated by Mobileway and ZIM (www.mobileway.com and www.zimepl.com).
The premium SMS service is now available in the U.K. and the same ‘point and click’ model will be launched in Belgium, France, Germany, Ireland, Italy, the Netherlands and Spain in the near future.
This service addresses three main issues for businesses wanting to take advantage of premium SMS to generate revenue: price, ease of use and flexibility.
Price
This premium SMS portal eliminates the upfront investment typically required for programming or set-up fees. Users simply access the service online and purchase the package that best meets their needs. A real-time revenue tracker allows users to easily track revenue and out payments. One month renewable contracts and no large upfront costs make the service very cost-effective, opening the potential of premium SMS to small and medium sized users.
Ease of use
The self service model makes launching a premium SMS service easy and convenient. With ‘point and click’ online account creation and package purchase, users can be up and running within minutes. Plus the online revenue tracking, detailed out payment reports and easy to access customer support tools, virtually eliminate the risk associated with traditional premium SMS services.
Flexibility
The flexible, monthly packages let customers choose the best premium SMS package to meet their immediate needs and, with no long term contracts, users can easily adjust or upgrade their portal services for each campaign. The self service portal also allows customers to monitor and adjust campaigns ‘on the fly’ for customized, flexible SMS campaigns. Examples of premium SMS services users can run through this portal include notifications and subscriptions, interactive services, mobile promotions and competitions.
“We are thrilled to work with ZIM to launch this new and exciting approach to premium SMS,” said Bernadette Lyons, Mobileway Managing Director U.K. “This represents a shift in our industry, because now almost any firm can access premium SMS in an easy and cost-effective way.”
“Monetizing content, services and applications through premium SMS is much easier now thanks to this ‘point and click’ model,” said Dr. Michael Cowpland, President and CEO of ZIM. “ZIM is pleased to be working with Mobileway to expand the SMS market.”
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