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WirelessDevNet.com Press Release
O2 Toons Up Its Games Arcade With Cartoon Network Mobile
London, UK – 22 July, 2004 – Cartoon Network today announced the UK network launch of its growing catalogue of mobile games featuring Tom and Jerry, The Flintstones, The Powerpuff Girls and a whole host of its other world famous characters on O2. Cartoon Network’s mobile games and content has been developed and published in partnership with Macrospace, the mobile games specialist.
Four games are available initially from O2 Active and the O2 games arcade website. These include shoot-em’ up action with The Powerpuff Girls Bad Mojo, adventure and puzzle solving in Scooby-Doo Castle Capers, fast arcade fun with Tom & Jerry Cheese Chase, and prehistoric puzzler The Flintstones Grocery Hunt. Cartoon Network mobile games offer a great combination of fun, polished gameplay and value for money, featuring Cartoon Network's well-known characters.
"This launch is great news for Cartoon Network and mobile gaming fans alike, allowing consumers to interact with their favourite Cartoon Network characters in a totally new way," said Mitch Lazar, Vice President Wireless & Emerging Technology for Turner Broadcasting. “O2’s energy and enthusiasm for mobile gaming makes it a perfect fit for Cartoon Network’s universe of fun characters and great content.”
Simon Dean, Head of Games for O2 comments, “The addition of Cartoon Network games to our ever-expanding mobile portfolio adds an exciting new dimension to the O2 games arcade. The winning combination of classic shoot ‘em up and puzzle games with Cartoon Network’s world famous characters will appeal to young and old gamers alike, providing enjoyment for everyone wherever, whenever.”
“Cartoon Network mobile games continue to capture the imagination of consumers, and we are looking forward to bringing them to O2’s millions of users in the UK, both young and old,” said Stephan Ansari, Head of Business Development at Macrospace.
More information about Cartoon Network’s portfolio of mobile games can be found at http://www.macrospace.com/games/cn/index.shtml
About Cartoon Network
Cartoon Network was 10 years old in 2003 and celebrated an unbroken record as the UK's number one cartoon channel. Since launching as a pan-European channel in 1993 Cartoon Network now has localised services throughout Europe, the Middle East and Africa in 11 languages, where it is available in
34 million homes making it the most widely distributed kids channel in the region. Worldwide it is available in 17 languages in 170 countries in around 160 million homes also making it the most widely distributed kids animation channel in the world. Channels are operated by Turner Broadcasting System Europe Limited, a Time Warner Company.
About O2
O2 aims to enrich customer's lives by enabling them to get the most from their mobile. As a leading provider of mobile services to consumers and businesses in the UK, O2 offers a range of services including text, media messaging, games, video and always on data connections (via "GPRS") and much more. O2 is the UK market leader in mobile data services such as text, with over half a billion messages being sent by O2 customers each month. O2 (UK) Limited is a subsidiary of mmO2 plc which also delivers O2 branded services in Ireland and Germany. O2 has approximately 13 million customers in the UK.
About Macrospace
Macrospace develops and publishes mobile games and provides mobile gaming solutions for network operators, service providers, handset manufacturers, media companies and brand owners around the world. With expertise in single and multiplayer gaming, web emulation and content provisioning, Macrospace is uniquely positioned to offer complete end-to-end solutions ranging from content development through to final delivery and billing. ProvisionX, the company's fully managed provisioning solution, is the most widely deployed Java download service worldwide. For further information, please visit www.macrospace.com
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