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WirelessDevNet.com Press Release
An Australian First - Live SMS Auctions
Australia’s leading business messaging specialist, LegionONE, and IMG eCommerce, the world's premier sports management and marketing firm, recently joined forces to offer SMS bidding as a value-add service to IMG eCommerce’s high profile online auction clients.
The concept was launched at an event held by AFL club, the Adelaide Crows, in Melbourne. Items were listed online at www.aflauctions.com.au in the week leading up to an event held in Melbourne, and attendees at the event were able to enter their bids by SMS on the night. These bids then competed with those entered online. SMS-only auctions are also run using this technology, and are popular as a form of at-venue entertainment for a variety of sporting events.
“Live SMS auctions signal the mobilisation of traditional online auctions, allowing people to bid for items while out at their favourite sporting event. People register bids by sending SMS messages with whole dollar amounts and are also given the unique opportunity of following the process live on the screen,” said, Andrew Grill, General Manager, LegionONE.
“IMG eCommerce is excited to be working with LegionONE to facilitate an Australian first and the amazing response rates we are experiencing are proving its popularity among sporting fans. As there are over 15 million mobiles currently in Australia and the sporting events where we are coordinating the SMS auctions record sell-out crowds, the possibilities are enormous. We see SMS as an ideal communication medium as it enables a greater reach and a live connection to sporting fans at the games,” said Glen McGoldrick, Director, IMG eCommerce.
One of the most recent games that LegionONE and IMG eCommerce coordinated their live SMS auctions at was the exciting Wallabies V’s Scotland game. Be sure to take a look at the big screen next time you are watching your favourite NRL, AFL or Rugby team to be a part of the action.
LegionONE is the business solutions division of Legion Interactive.
www.legionone.com
www.IMGeCommerce.com.au
About Legion Interactive
Legion Interactive is an Australian owned, full-service interactive communications specialist. Legion has developed core competencies in competition based promotional marketing and interactive information delivery. These skills provide cost-effective marketing tools that ensure optimum consumer interaction and CRM measurement.
Legion utilises a full suite of communication media including telephone services (live and IVR) on 1900, 1800, 13 etc, SMS, Internet, e-mail, WAP, voice portal, telematics and shortly Digital TV. This depth of channel experience provides Legion’s clients with the flexibility to deliver and collect information through the most cost-effective channel.
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