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WirelessDevNet.com Press Release
The IP Multimedia Subsystem (IMS) Gateway to New And Innovative Services
BELLEVUE, Wash., July 30 -- IP Multimedia Subsystem (IMS)
architecture is the subject of a new 3G Americas white paper outlining the
benefits and multiple applications of the innovative technology for both
operators and their customers. IMS network infrastructure enables the
convergence of data, speech, and mobile network technologies over an IP-based
infrastructure. Designed to fill the gap between existing traditional
telecommunications technologies and the Internet, IMS provides the key
functionalities required to enable new IP services via mobile networks taking
into account the complexity of multimedia, constraints of the underlying
network, managing mobility and the multitude of emerging applications.
IMS permits and enhances real time, multimedia mobile services such as
rich voice, video telephony, messaging, conferencing and push services by
responding to the emerging trend to move toward a common, standardized
subsystem. As data services proliferate and the value chain expands, current
vertical application platforms are proving insufficient to meet operator
needs. IMS represents a standardized, reusable platform providing a better
way to experiment with, deploy, integrate, and expand consumer and enterprise
voice and data services.
"IMS brings multiple benefits to network operators and end users in terms
of new services and overall experience," stated Chris Pearson, President of 3G
Americas. "Operators who adopt IMS early stand to gain competitive
advantages. In addition to lower operating costs, it allows operators the
choice of selecting the best vendor components for their particular needs.
The IMS infrastructure also offers open and standard interfaces to third party
application developers for creating sophisticated and attractive bundled
multimedia services."
IP Multimedia Subsystem (IMS) Overview and Applications presents a
detailed review of the background and potential of IMS architecture, with
examples of various advantages that this new environment can offer to
operators and end users in terms of delivering new services and overall user
experience.
IMS services may include Push-to-Talk-over-Cellular, real time video
sharing, interactive gaming, Instant Messaging Services, voice messaging,
voice and video telephony, and video-conferencing. IMS enables these
user-to-user communications services via a number of key mechanisms described
in the paper. Several industry groups have contributed to the standardization
of the network requirements, architecture, and network level protocols.
"We are providing operators with the reasons why they should deploy IMS as
an integral part of their core network," explained Vicki Livingston, 3G
Americas' Director of Marketing. "It will help operators to translate
technical concepts into end user benefits for both enterprise and consumer
markets via the GSM family of technologies -- GSM/GPRS, EDGE and UMTS -- while
serving the operator's bottom line profits at the same time."
IP Multimedia Subsystem (IMS) Overview and Applications is available for
free download at: http://www.3gamericas.org.
About 3G Americas: Unifying the Americas through Wireless Technology
The mission of 3G Americas is to promote and facilitate the seamless
deployment of GSM, GPRS, EDGE, and UMTS (WADA) throughout the Americas for the
benefit of consumers. The organization fully supports the Third Generation
technology migration strategy GSM/GPRS/EDGE and UMTS adopted by many operators
in the Americas that is expected to account for up to 85% of next-generation
customers worldwide. 3G Americas is headquartered in Bellevue, WA with an
office for Latin America and the Caribbean in Dallas, TX. For more
information, visit our website at http://www.3gamericas.org.
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