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WirelessDevNet.com Press Release

Wine Spectator and Airborne Entertainment Announce Mobile Partnership


MONTREAL, Canada and NEW YORK, New York– Wine connoisseurs and enthusiasts are about to find guidance from a most unique source: their mobile phones. Wine Spectator, the world's leading wine publication, today announced a wide-ranging partnership with Airborne Entertainment, one of the world's leading mobile entertainment publishers. The agreement will bring several features based on the category-defining magazine to mobile phones around the world.

“As a wine lover, I am personally very excited about our partnership with Wine Spectator” says Garner Bornstein, Airborne’s CEO. “This is a great example of an application perfectly suited for the mobile world. We expect strong traction and staying power for this product line.”

The first Wine Spectator wireless product off the vine will be The Wine Spectator Mobile Companion. The innovative lifestyle application will tap into Wine Spectator's extensive database of more than 130,000 wine reviews, allowing users to refer to the world’s definitive reference for wine, wherever they are. The Wine Spectator Mobile Companion is the perfect resource for users struggling to make a selection at a restaurant or wine shop or needing to make an informed decision for entertaining at home.

"We are very excited to be embarking into a wholly-new medium for Wine Spectator," says Marvin R. Shanken, Editor and Publisher of Wine Spectator. "Many of our readers have inquired about a new wireless data access service. Now they will have it available."

Published by M. Shanken Communications, Inc., Wine Spectator offers an exciting, insider's view of the good life, including fine dining, wine, travel and entertaining. Among the publication's over two million affluent readers are business leaders, trendsetters and connoisseurs. Wine Spectator has enjoyed uninterrupted circulation growth for the past 25 years, making it one of the most successful consumer magazines published.

Wine Spectator Online, the publication's sister site, also enjoys phenomenal popularity, attracting well over one million unique visitors each month and more than one million page views per week. The website has a membership of over 500,000 registered users, making it the most popular wine content site on the Internet.

About Airborne Entertainment
Airborne Entertainment is the leading turnkey mobile publisher, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world's most recognizable media and consumer brands. Airborne Entertainment distributes its specialty channels and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America. For more information, please visit www.airborne-e.com.



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