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WirelessDevNet.com Press Release
QUALCOMM Announces Availability of User Interface Development Support for BREW(R) Solution
SAN DIEGO, June 7 QUALCOMM Incorporated (Nasdaq:
QCOM), pioneer and world leader of Code Division Multiple Access (CDMA)
digital wireless technology, today announced significantly expanded support
for the development of fully customized user interfaces (UI) on wireless
devices via the BREW solution. Although extensive user interface development
has been possible and has been achieved with the BREW solution in the past,
the newly released BREW 3.1 client software and BREW UI Toolkit include
enhancements and additional tools solely designed to simplify and scale the
creation of a complete UI that works across multiple devices.
Operators can now work with handset manufacturers to create an operator-
branded UI on the BREW system that can then be standardized and ported to all
handset tiers and models that an operator offers to subscribers. Updates to
the UI may be made periodically over-the-air (OTA), a key benefit of using the
BREW solution for UI development. The OTA updates will allow an operator to
"push" new content into the UI, such as branding refreshes, promotions, and
entertainment content as well as periodic software updates or feature
upgrades.
"By expanding support for the development of user interfaces on the BREW
solution, QUALCOMM now provides all the software needed to both build and
rapidly customize a wireless handset, greatly simplifying customized UI
development and maintenance for handset manufacturers," said Jason Kenagy,
senior director of product management for QUALCOMM Internet Services. "This
announcement reinforces our commitment to providing operators the ability to
create and update a common user interface across multiple handsets enabling
them to differentiate their offerings and better brand their services on the
devices themselves. By making UI development more manageable by all parties,
a balance can now be achieved in which an operator's differentiation and
branding needs can be met and in which device manufacturers are still able to
innovate and produce their own unique devices."
"QUALCOMM continues to listen to our needs as an operator and advance the
technological capabilities of the BREW solution, enabling us to differentiate
our services and offer wireless subscribers in Japan the most advanced data
offerings," said Seiichiro Sakai, director of Product Management Dept., "au"
Service & Product Div., KDDI. "We expect that the BREW UI Toolkit and BREW
3.1 will enable operators to provide a more advanced experience and
satisfaction to our customers by their controllability to easily create and
update a customized user interface and their flexibility to make changes to
these customized UIs over-the-air, while maintaining backward compatibility
with BREW 2.1."
The new BREW 3.1 client software provides the underlying system management
features for complete device user interface development including:
enhancements to the BREW Simulator to support extensive development and
testing of a complete user interface on a PC of a complete user interface for
wireless enhancements to application stacking and application history
functionality used in the starting and resuming of the multiple UI
applications on a device; functionality to enable handset manufacturers to
more easily control application interruption and resource use -- based on the
priority, functionality or state of applications and memory on the device; and
keypad event capture enhancements to allow macro functions and user input
access to underlying UI applications on the device.
The BREW 3.1 client software also includes the expansion, consolidation
and enhancement of Application Programming Interfaces (APIs) specifically
focused on offering full "out of the box" support for a variety of functions
necessary in the development of entire phone user interfaces on devices,
including SMS, call management, service status, battery level and status, and
other primary annunciators.
With the release of BREW 3.1, QUALCOMM also unveiled the BREW UI Toolkit,
which provides OEMs and operators with a newly revamped set of resources
featuring high quality and extensive default UI controls and surrounding forms
that include: pop-ups, scroll bars, progress bars, menuing controls, buttons,
etc. Furthermore, the BREW UI Toolkit is an extensible framework that enables
OEMs and operators to customize the included default controls as well as
expand and add their own customized UI controls. Through the use of the UI
tool kit, operators and manufacturers can achieve a rich graphical user
interface with themes that apply across all elements of the device user
interface, including downloadable applications created by third-party BREW
developers.
QUALCOMM's BREW system provides products and services that connect the
mobile marketplace value chain, which includes application developers,
publishers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based
applications and content and 26 manufacturers have offered more than 135 BREW-
enabled device models to consumers. BREW is successfully enabling the
commercial wireless data services of many successful operators, including
Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless, NTELOS and
U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South
Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth
Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth
Nicaragua, BellSouth Panama, BellSouth Peru, Telefonica Moviles in Peru,
Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon in the
Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel, and
Zapp in Romania.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which the BREW solution is
adopted and deployed, change in economic conditions of the various markets the
Company serves, as well as the other risks detailed from time to time in the
Company's SEC reports, including the report on Form 10-K for the year ended
September 28, 2003, and most recent Form 10-Q.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
For further information, please contact Michele Bakic, QUALCOMM Internet
Services, +1-858-651-4017, mbakic@qualcomm.com, or Emily Gin, Corporate Public
Relations, +1-858-651-4084, publicrelations@qualcomm.com, or Bill Davidson,
Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of QUALCOMM
Incorporated.
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