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WirelessDevNet.com Press Release
QUALCOMM Introduces Value Billing Capabilities for BREW(R) Solution
SAN DIEGO, June 7 -- QUALCOMM Incorporated (Nasdaq:
QCOM), pioneer and world leader of Code Division Multiple Access (CDMA)
digital wireless technology, today introduced new billing capabilities for the
Company's BREW solution. These value billing features allow wireless
operators to extend monetization of BREW applications by offering customers
additional purchase opportunities within the context of content and
applications on their BREW-enabled devices. In addition, value billing
enables operators to offer applications through channels beyond wireless
devices, such as operator and developer Web sites, kiosks and in-store
purchases.
New value billing capabilities within the BREW Distribution System (BDS)
enable operators, publishers and developers to build on their established
applications, services and brand loyalty by offering additional content
relating to specific applications and brands. It can also be extended to
create contextual shopping experiences via a BREW-based browser, where users
have the option to purchase BREW applications as well as multimedia and other
relevant content while viewing a particular Web site.
"The value billing features of the BREW solution leverage existing BREW
components and operator interfaces to minimize cost for wireless operators,
and give publishers, developers and operators a chance to maximize revenue
from their applications," said Gina Lombardi, senior vice president of
marketing and product management for QUALCOMM Internet Services. "These
increased capabilities also create an enhanced, contextually relevant shopping
experience for consumers using BREW-enabled devices. The ability to purchase
customized or add-on features within their favorite games or to enjoy
additional multimedia content on topics of interest, for example, enables a
truly personalized wireless atmosphere for consumers."
"One of the strengths of the BREW solution is the flexibility of its
billing options. This flexibility helps publishers align their offerings with
the wireless consumer's expectations of value," said Mitch Lasky, CEO of
JAMDAT Mobile Inc. "QUALCOMM is committed to the evolution of the BREW
solution and providing technical enhancements that give publishers the
elements necessary to strengthen our products and our business."
Value billing creates more flexible billing options for BREW operators
with little to no change to the operator's existing back-end billing systems.
The BREW solution enables consumer pricing and fulfillment services, while
generating all necessary billing and reporting transactions for a subscriber's
wireless data billing, including generating a "single check" developer payment
settlement from QUALCOMM.
QUALCOMM's BREW solution provides products and services that connect the
mobile marketplace value chain, which includes publishers, application
developers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based
applications and content, and 26 manufacturers have offered more than 135
BREW-enabled device models to consumers. BREW is successfully enabling the
commercial wireless data services of many successful operators, including
Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless, NTELOS and
U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South
Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth
Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth
Nicaragua, BellSouth Panama, BellSouth Peru, Telefonica Moviles in Peru,
Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon Dominican
Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in
Romania.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which the BREW solution is
deployed and adopted, change in economic conditions of the various markets the
Company serves, as well as the other risks detailed from time to time in the
Company's SEC reports, including the report on Form 10-K for the year ended
September 28, 2003, and most recent Form 10-Q.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
For further information, please contact: Michele Bakic, QUALCOMM Internet
Services, +1-858-651-4017, mbakic@qualcomm.com, or Emily Gin, Corporate Public
Relations, +1-858-651-4084, publicrelations@qualcomm.com, or Bill Davidson,
Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of QUALCOMM
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