|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
MECA AND IPSH! CONNECT U.S. CELL PHONES & PC MESSENGERS INTO NEW PRODUCT
(LOS ANGELES, CA) – Two emerging forms of media in the U.S. have joined forces in a remarkable partnership merging mobile and pc communication. Instant-messaging firm MECA Communications and Mobile Messaging firm ipsh! have co-developed a new product that allows PC-based users the ability to chat with friends across MSN, YAHOO!, ICQ, and AOL while also sending text messages from the same application to mobile phones across the United States.
The new Messenger Interoperable Carrier Interoperable (MICI) Platform is the first partnership of its kind as it unites roughly 120M PC messenger users with approximately 100M cell phone users into one application.
The new product was featured in Los Angeles at the IHollywood Forum on Advertising known as Impact 2004. Both firms are considered pioneers in emerging communication technology and were invited as speakers at this year’s event.
“MECA strives to connect people regardless of device or messenger and MICI is a fine example of that vision becoming reality,” states MECA President Bruce Klickstein.
The MICI product is currently available in MECA’s 4.0 version
available at www.meca.com.
About MECA:
MECA is the industry leader in the development and deployment of consumer focused messenger based promotions. MECA enables clients to create fully branded and customized interoperable "Messaging Experiences™." The company’s solutions envelop consumers in a fully branded promotional environment and incentivize viral distribution through proprietary marketing technologies. MECA's clients and partners are amongst the top entertainment and consumer brand entities including Vivendi-Universal, Time Warner, Real Networks, Electronic Arts, Marvel, and others. (www.meca.com)
About ipsh!:
ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing strategies for clients and major brands such as ABC, American Express, AOL/Time Warner, Bertelsmann, Budweiser, Dunkin' Donuts, EMI, HBO, Kellogg's, Reebok, Starburst, Universal, Warner Bros, and many more.
Spanning technologies that encompass 1 and 2 way SMS, alerts, promotions, ringtones (mono/poly/true/master), logos, pictures, wallpapers, screensavers, games (J2ME/BREW/SMS), real-time voting/polling, chat, interactive TV, premium SMS and (premium) MMS, or multimedia messaging services; Ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform.
|
|
|
