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WirelessDevNet.com Press Release
MFORMA Uses Crisp Wireless' mLogic 3G to help deliver New WAP 2.0 Mobile Entertainment Content
New York, NY - June 17, 2004 - Crisp Wireless, a leading provider of mobile applications and content management solutions for consumer-facing enterprises, today announced that MFORMA, a major global provider of wireless entertainment content, is using mLogic 3G Media to help deliver rich multimedia content to subscribers of new WAP 2.0 services soon to be launched by a leading U.S. wireless operator.
"Crisp Wireless's latest product is helping us meet our commitment to deliver our new suite of WAP 2.0 services to our customer on time as promised," said Matt Edelman, senior vice president of publishing for MFORMA.
"MFORMA is the number one publisher in the United States," said Boris Fridman, CEO of Crisp Wireless. "We are very pleased to be working with MFORMA and excited about the opportunity to deploy our technology as part of a major new rollout of mobile entertainment services."
Crisp Wireless mLogic 3G is a robust content management system and a central repository for data that can be rendered to both downloadable or executable applications and mobile websites/WAP-sites. mLogic 3G provides a powerful system for delivering content across multiple devices and helps MFORMA to quickly deliver full- featured multimedia applications to WAP 2.0 handsets.
The flexible content integration components of mLogic 3G, made it possible to integrate quickly with the various content sources involved in this rollout. The resulting mobile information services are continually up to date and easy to maintain.
About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic 3G technology solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.
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