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WirelessDevNet.com Press Release
LightSurf Expands Outsourced MMS Services
SANTA CRUZ, Calif. – March 1, 2004 – LightSurf Technologies, Inc., a leading provider of open standards technology and services for multimedia messaging, announced today the immediate availability of its outsourced MMSC service. Since launching the industry’s first hosted and managed multimedia messaging service with Sprint in 2002, LightSurf continues to evolve its offerings to meet the needs of today’s wireless operators. LightSurf's outsourced MMSC solution drastically reduces time-to-market for new MMS services, while reducing the operator’s startup costs and total cost of ownership.
Over 50 million people worldwide have used multimedia messaging services powered by LightSurf with over 150 million PictureMail messages being shared in 2003 alone. Like Sprint, leading operators around the world including Canada’s Bell Mobility, Mexico’s Iusacell, and O2 in Europe have turned to LightSurf to manage their multimedia messaging solutions.
LightSurf’s outsourced MMS services inherit the maturity and flexibility of the LightSurf 5 MMS platform, which powers all of LightSurf's media messaging solutions, and provides full support for 3GPP, 3GPP2, and OMA standards. The outsourced MMS solution delivers a suite of tightly integrated basic and premium multimedia messaging applications that drive messaging uptake and revenues. These applications include:
* Unified MMS and Web-based Picture Messaging
* Media Upload and Storage
* Message Sharing to MMS, SMS, or E-mail
* Legacy Support for non-MMS Devices
* MMS Alert Services
* Third-Party Content and Applications Integration
* Print Fulfillment
* Shopping Cart and other E-commerce Functionality
* Mobile Media Download Services
“Subscribers today want picture messaging and they want it to be easy. To deliver the services customers are demanding, operators need to partner with an expert in multimedia messaging,” said Tony Henning, managing editor of The Future Image Mobile Imaging Report. “Operators who lead rather than follow trust LightSurf because LightSurf has developed a robust and reliable solution that effectively integrates complex MMS technologies into a company’s existing network and keeps things running smoothly.”
In addition to designing, hosting and managing complete end-to-end MMS services, LightSurf focuses on creating a compelling out-of-box experience for consumers, something that sets them apart from a licensed solution vendor. Other benefits of an outsourced business model include:
* Ability to stay competitive in a quickly evolving market
* More flexible, configurable, and reliable design than a licensed deployment
* Unparalleled redundancy, security, and availability for the MMS service
* Ability to focus on customers, while LightSurf manages the details of delivering scalable and reliable MMS services
About LightSurf Technologies, Inc.
LightSurf is the global leader in Open Standards MMS, Picture Messaging, and Premium Content Delivery solutions, supporting all mobile devices and wireless networks. LightSurf's open standards-based services are currently deployed worldwide with partners including Sprint (NYSE: FON, PCS), Bell Canada (TSE: BCE-T), Eastman Kodak (NYSE: EK), mmO2 plc (LSE: OOM), Yahoo! JAPAN (JASDAQ: 4689), Nokia (NYSE: NOK), Microsoft (NASDAQ: MSFT), Sanyo (NASDAQ: SANYY), Samsung Electronics (KSE: 05930), Toshiba (TSE: 6502), LG International Corp., Qualcomm (NASDAQ: QCOM), LogicaCMG (LSE: LOG; Enex: LOG) and Motorola (NYSE: MOT). Founded in 1998 by industry visionary Philippe Kahn, LightSurf is a privately held company headquartered in Santa Cruz, Calif.
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