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WirelessDevNet.com Press Release
Tira Wireless Propels Mobile Gaming on Java Devices with Tira Jump Platform
TORONTO--March 16, 2004--Tira Wireless, a provider of enabling technology for the J2ME™ marketplace, today announced that THQ Wireless™, a world-leading publisher of games and entertainment for wireless devices, has started using the Tira Jump solution for porting its J2ME applications. The Jump solution automates the porting of J2ME applications across multiple devices, providing THQ with time to market and cost benefits.
THQ Wireless is a subsidiary of THQ Inc. one of the largest game publishers in the world. They are dedicated to developing content exclusively for the emerging mobile entertainment arena and their games are sold in over 70 countries. Using Tira Jump, THQ Wireless can continue to ensure its popular games - including WWETM Mobile Madness™ Hardcore, Worms, Billiards, Snood, and Hello Kitty® Jum-pa Jum-pa - are available to a broad base of mobile phone users.
“Whether we are launching new mobile applications or offering our top selling console games on the wireless platform, to reach a mass market our games must operate on a broad selection of devices,” said Stuart Platt, Director of Product Development for THQ Wireless. “Having Jump as a new option for porting means that we can reach a broad base of Java-based mobile phone users quickly, without having to customize applications for each device.”
While the J2ME standard ensures run time environments are consistent across devices, the numerous idiosyncrasies that exist outside of the Java specification require that all J2ME applications be tailored to each device.
Tira’s patent-pending Jump technology solves this by automatically generating multiple builds of a J2ME application across a broad range of handsets, languages and mobile operator requirements, all from a single reference application. This ability reduces porting time from weeks to days.
“THQ is strongly positioned amongst the leaders in the mobile entertainment industry,” said Tony Davis, founder and CEO of Tira Wireless. “By ensuring that its applications work across a variety of devices, THQ Wireless can enjoy the same success with its mobile applications as THQ has experienced in the console, PC and handheld gaming world.”
About Tira Wireless
Tira Wireless is a provider of enabling technology for the J2ME marketplace.
Tira's proprietary J2ME technologies enable mobile operators, publishers and developers to quickly and securely deliver quality J2ME applications to market. Its technologies include the Tira Jump platform, which automatically ports J2ME applications across a variety of handsets and languages; and the Mobile Assure wireless application certification software and process.
Tira's customers and partners include AT&T Wireless, TELUS Mobility, T-Mobile, Sun Microsystems, Inc., Sony Ericsson, Nokia, Motorola, Mforma, and THQ Wireless. Based on the continued growth of Java and Tira's strengthening position in the market, Tira was recently recognized as one of "10 Emerging Wireless Players to Watch" by global market intelligence and advisory firm, IDC. Tira Wireless is a privately held company funded by Brightspark Ventures of Toronto and Flagship Ventures of Cambridge. For more information visit www.tirawireless.com.
About THQ Wireless
THQ Wireless, a subsidiary of THQ Inc. (NASDAQ: THQI), is a leading worldwide publisher and developer of applications for mobile devices with an expansive catalog of licensed and original content including applications based on WWE, professional sports leagues, MotoGP, Worms and popular Nickelodeon properties. THQ Wireless has relationships with major carriers including Verizon Wireless, Cingular Wireless, AT&T Wireless, Sprint, T-Mobile USA, Vodaphone Group and mmO2. Further information can be found at www.thqwireless.com.
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