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WirelessDevNet.com Press Release

mBlox Launches End-To-End Premium Mobile Messaging in the USA


Atlanta, GA, March 16, 2004 -- mBlox, Inc., the premier provider of messaging infrastructure services in Europe and the United States, today announced it is the first company to complete end-to-end wireless coverage to deliver Premium SMS across the US. Covering the top four mobile operators in the US, mBlox will empower customers, such as mobile marketers, content owners and retail service providers to quickly deliver compelling wireless applications and monetize distribution on a mass market basis.

mBlox’s Premium Rate SMS Service enables customers to seamlessly access all capable US wireless carriers, providing a complete package of SMS delivery, revenue settlement, and microbilling. The product set provides a powerful new revenue model for the US SMS market, allowing content owners to market and distribute mobile services at multiple retail price points above traditional per message charges. Subscribers gain the convenience of engaging in mobile commerce from their handsets with access to a broader universe of compelling wireless services.

“Our coverage expansion reinforces our strength as the leading provider of messaging infrastructure services in the US,” said Andrew Bud, Co-Founder and Chairman of mBlox. “The tremendous activity we have seen in this nascent market is a leading indicator of the revenue opportunity our customers are recognizing. mBlox is the only firm focused solely on delivering quality infrastructure services, providing routing, delivery and financial assurance and settlement that works today.”

Customers are able to connect to the mBlox global SMS network infrastructure via a single standards-based connection to distribute and monetize interactive mobile services to millions of US and European subscribers. Premium Rate SMS is enabled by mBlox’s deep and extensive integration with carrier SMS transport and wireless billing systems.

Billions of people around the world use SMS, with increasing popularity in the US as millions of subscribers continue to demand more interactive services. According to Gartner Group, subscribers in the US could swell to 100 million in 2005 as more consumers go online with wireless devices.

About mBlox
Headquartered in Atlanta, GA, mBlox is the premier provider of messaging infrastructure services in Europe and the United States, providing the broadest coverage, guaranteed service levels and significant cost savings. The company has leveraged its deep expertise into long-term, high-value relationships with mobile operators around the world by responding to the rising demand for flexible, low-risk mobile content aggregation and business process management. Delivering millions of messages per month, mBlox empowers its customers to monetize and distribute interactive mobile services to subscribers around the world. For more information, visit www.mblox.com.

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