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WirelessDevNet.com Press Release
DNA pilots Geniems Midlogic Catalog -Application
A Finnish service operator DNA Finland Ltd. chose to pilot Geniem´s Midlogic Catalog –application. The application works as a handy index for downloadable SMS-services right on user’s mobile phone. Through Midlogic Catalog customers can easily download and use a wide range of SMS-services without having to remember complicated order-codes and service numbers.
DNA is providing as a pilot service the Catalog that is based on Midlogic Mobile Media technology platform together with Geniem. The Catalog is divided in seven categories: dna-user, benefits, entertainment, sports, wallpapers and games. Every category is filled with compelling and upgradable value-added service.
Dna´s Catalog Pilot is free to use for dna customers till end of September 2004. The application works in following Nokia models: N-Gage, 3650 and 3660. More info about the app and download instructions can be found here: http://www.dnainternet.fi/sovellus
The use of services through lesser effort
”The greatest obstacle for wider implementation of value-added services has been the complexity of use. Geniem is committed to improve the mobile user experience. With the help of Midlogic-products using services is significantly easier and the application looks also a lot better”, says Marketing Manager Jani Ojala from Geniem Ltd.
“Downloadable applications are the rising trend on the market. By using our Catalog we can provide our customers a chance to use a wide range of services fast and easy. We hope that our pilot brings us concrete information of our clients´ interest on our value-added services”, states Vice President Juha Marjeta from DNA Finland
Geniem Ltd.
is a Finnish company specialized in mobile solutions. Geniem headquarters are located in Tampere, Finland. Geniem develops smart mobile applications and efficient RAD-tools for companies using mobile technology. Geniem has made lots of great products such as Midlogic Mobile Media, Cosmopolite Business Guide, Cosmopolite Dictionary and Sooda X-mas calendar.
DNA Finland Ltd.
is a Finnish service operator owned by the Finnet Group. It provides personal and tailored telecommunication solutions for both b-to-b and b-to-c market. DNA´s services take advantage the newest network technology. More info: www.dnafinland.fi
Finnet Group
is a Finnish telecommunications group that includes among others 38 phone companies, Finnet Ltd. with it´s subsidiaries and Finnet-union. Total net sales of the group year 2003 was 978 M€ and it employs 4600 people. Finnet group’s main market area is Finland. More info: www.finnet.fi
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