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WirelessDevNet.com Press Release
THQ Wireless Announces MINICK USA And Rolls Out First Premium SMS Campaign With The NFL
CALABASAS HILLS, Calif.Oct. 25, 2004--
THQ Wireless(TM) Inc., a subsidiary of THQ(R) Inc. (Nasdaq:THQI), today announced MINICK USA Inc. to bring the added value of mobile applications such as Short Message Service (SMS) voting and information services to the company's large number of top licensors and beyond. In addition, THQ Wireless announced its first Premium SMS campaign through MINICK USA with the National Football League (NFL) for the Pro Bowl, where, for the first time, fans can vote for their favorite football players via their wireless devices across multiple carriers.
Starting this week, fans can cast their Pro Bowl ballot and vote for their favorite quarterback, tight end, wide receiver, running back and kicker by sending an SMS with the text "NFL VOTE" to the number 69847. For most carriers, completed ballots are packaged with an exclusive NFL Shield wallpaper.
"MINICK's technology has provided the backbone for some of Europe's most innovative mobile applications and premium messaging campaigns," said Michael Steuer, general manager of MINICK USA. "Working with the NFL to offer the Pro Bowl mobile balloting campaign is just the beginning of how our technologies and wireless services will be at the forefront of next-generation mobile entertainment applications in the U.S."
"The NFL is proud to partner up with THQ Wireless for this first-ever wireless Pro Bowl balloting campaign across multiple carriers," said Evan Kamer, senior director, new media for the NFL. "By being able to cast votes for their favorite players from their mobile devices, fans can truly get in on the action from anywhere and at anytime."
MINICK's technology enables THQ Wireless to expand its current product line-up with additional mobile offerings such as SMS voting, Multimedia Messaging Service (MMS) applications, information and alert services, and wireless marketing campaigns. MINICK's US operations are expected to build on the company's success and 10 years of wireless experience in Europe, where it provided direct-to-consumer SMS text messaging, billing, voting and distribution network solutions for high profile brands like MTV Europe, Universal Music and McDonalds. In April 2004, THQ Wireless purchased a controlling interest in the European-based mobile applications and billing expert.
About MINICK:
MINICK is the pioneer of interactive mobile applications and infrastructure solutions. Founded in 1994, MINICK develops and operates mobile services for network operators such as Vodafone, T-Mobile, Telefonica and Orange, for media companies such as MTV, RTL Newmedia, Endemol, Warner Bros., Universal Music and Sony Music as well as for corporate clients in mobile direct and dialogue marketing. The company has built one of the largest premium messaging networks in Europe and North America, and operates its own SMS and MMS centers with direct connections to the mobile networks. MINICK has offices in Germany, Spain, Sweden, Switzerland, the United Kingdom and the United States. More information can be found at www.minick.net.
About THQ Wireless:
THQ Wireless(TM) Inc., a subsidiary of THQ Inc. (Nasdaq:THQI), is a leading worldwide publisher and distributor of applications for mobile devices, with an expansive catalog of licensed and original content including applications based on the WWE(TM), professional sports leagues, MotoGP, Worms(R) and popular Nickelodeon properties. THQ Wireless has relationships with major wireless carriers, operators, device manufacturers and retailers worldwide. Further information can be found at www.thqwireless.com.
About THQ:
THQ(R) Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms, including those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft, as well as PC CD-ROM and wireless devices. The THQ web site is located at www.thq.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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